The Porsche 911 now costs $40,000 more than it did five years ago.

      Porsche

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      With tariffs and the broader economy at play, the days of slight annual automotive price hikes seem to be fading away. This is particularly evident in the luxury segment. Take the Porsche 911, for instance. When the 2026 model was revealed at the end of last March, its starting price was $129,950. Now, however, you can't configure one for less than $137,850, marking an $8,000 jump within a single model year.

      If you look back to 2020, you'll see that it was the last time a 911 was priced under six figures, specifically at $98,750. While this may not be as significant a psychological threshold for Porsche buyers as it is for many consumers, the brand surpassed it so rapidly that we scarcely noticed. It’s now $40,000 higher.

      What can you get for $138,000 elsewhere? A fully loaded Corvette Z06 is just $2,000 less. A Mercedes-AMG GT55 Coupe is slightly more expensive. Additionally, a BMW M5 Touring equipped with carbon-ceramic brakes and the M Driver’s Package has a nearly identical MSRP. For additional perspective, the top-tier 911 in the lineup, the GT3 RS, now starts at $253,695.

      Having introduced the 2026 models relatively early last year, we are likely only eight weeks away from hearing about potential price increases for 2027. It’s possible that these price hikes have already been taken care of, which would be a pleasant surprise. However, given recent trends, we shouldn't get our hopes too high.

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