GM Intensifies Commitment to Autonomous Driving Initiatives | Carscoops
The company is seeking to bring back former Cruise employees as part of its plan to develop a fully autonomous vehicle.
16 hours ago
By Michael Gauthier
GM is reportedly making a strong push for fully autonomous vehicles again.
Some ex-Cruise employees may be rehired as the company aims to strengthen its workforce.
This effort is said to be concentrated on personally owned vehicles rather than robotaxis.
GM has been a leader in autonomous driving, introducing Super Cruise in 2017 and working on an autonomous robotaxi called the Cruise Origin. Although the company continues to enhance the former, Cruise effectively ceased operations last December.
At that time, General Motors announced it was restructuring its autonomous driving strategy to focus on developing advanced driver assistance systems for personal vehicles. The automaker also opted to incorporate some of Cruise's teams and technologies.
More: GM Abandons Cruise, Halts Robotaxi Initiative
What was expected to be the conclusion of this endeavor has shifted, as Bloomberg reports the company is reigniting its efforts to develop autonomous vehicles. As part of this initiative, they are considering rehiring some former Cruise employees.
This initiative appears to originate from Sterling Anderson, who previously led Tesla’s Autopilot team and co-founded Aurora before becoming GM's chief product officer in May. With his background in autonomous driving technology, he is believed to see it as the future and wants to ensure GM remains a leader in this field.
With this goal, the company may look to rehire some of the approximately 1,000 employees who were previously let go. The exact number is not yet clear, but reports indicate the company aims to create a fully autonomous vehicle.
A spokesperson informed the publication, “We’re accelerating the development of autonomous driving technology capable of operating without active human oversight.” This suggests that the company is focusing on a Level 3 or Level 4 system, which could function without human interaction under specific conditions. Subsequently, the automaker will likely aim for a fully autonomous Level 5 system.
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GM Intensifies Commitment to Autonomous Driving Initiatives | Carscoops
The company seeks to bring back former Cruise employees as it strives to provide a completely autonomous vehicle.