These Are the EVs Purchased by Americans in 2025 | Carscoops

      Tesla's 11 percent decrease from January to June appears less severe when compared to the performance of some competitors.

      Kia experienced a 54 percent drop in EV sales, totaling 13,600 units in the first half of 2025. Mercedes EV sales fell by 55 percent, while Rivian saw a 30 percent decline. The Audi Q4 e-tron and Genesis G80 Electrified also faced significant losses.

      Recent data has highlighted the varying successes within the U.S. EV market, revealing concerning trends. Many well-known electric vehicle brands have seen demand cut in half in the past six months.

      Before delving into the specifics, it's important to note the total number of EVs sold from January to June. Americans purchased 607,100 electric vehicles in the first half of the year, a slight increase from 597,800 in the same timeframe last year. This represents a modest 1.5 percent rise, but the figures for Q2 indicate a worrying decline of 6.3 percent, as reported by Cox Automotive.

      Among the best performers, Tesla's Model 3 demonstrated strong growth, increasing nearly 38 percent year-over-year to 101,323 units sold. This surge helped counterbalance losses in other models, including the Model Y, which, despite a 24 percent drop, remained the top seller with 150,171 units sold.

      New models, such as the Chevrolet Equinox EV, also made a notable impact, securing a spot in the top five with 27,749 deliveries in its initial half-year. These outcomes suggest that consumers are starting to explore brands beyond the most recognized names, seeking value and innovative technology.

      In the top ten, the Ford Mustang Mach-E maintained its position with a slight 2 percent decrease, while the Hyundai Ioniq 5 increased by 1.9 percent. Honda's Prologue saw a remarkable 963 percent jump, with 16,317 units sold compared to just over 1,500 the previous year, though it only became available for sale in late March 2024. GM also showcased strong sales with the Blazer EV up 76 percent and the Silverado EV up 67 percent.

      Ford secured the top spot for the best-selling electric pickup, with 13,029 units of the F-150 Lightning sold, despite a notable 16.7% drop. It was closely followed by Tesla's Cybertruck, which saw sales of 10,712 units, a 7.3% decrease compared to the first half of 2024.

      However, while a few exceptional models contributed to the overall EV sales increase of just 1.5 percent, the overall picture is much harsher for many manufacturers. Kia, for example, faced a 54 percent drop to 13,600 units, with EV6 and EV9 deliveries nearly halving and Niro EV sales plummeting by 68 percent. Kia was not alone in its struggles during the first half of the year.

      Mercedes EV sales fell by 55 percent, which could have been worse were it not for the EQB, even though its sales still decreased by 8 percent compared to the EQE (down 75 percent) and EQS (down 80 percent).

      Rivian also struggled in the first half of 2025, with overall sales declining by 30 percent, while the R1T saw a 47 percent drop, and the R1S SUV faced a 29 percent decrease. Meanwhile, Tesla's sales dropped by 11 percent, but the 38 percent increase in Model 3 sales helped mitigate the decline in interest for its other models, such as the Cybertruck, which experienced a 51 percent fall in Q2. Despite this, Tesla continues to command an impressive 46 percent of the EV market.

      Other notable declines were recorded by the Audi Q4 e-tron (down 39 percent), Genesis G80 Electrified (down 45 percent), and BMW i5 (down 30 percent).

      Despite a few successes reflected in Cox's data, the overall health of the EV market appears concerning. With tax credits set to expire in the coming months, automakers face significant challenges in reversing these trends.