Here's What Tesla Is Doing With All Those Unsold Cybertrucks | Carscoops

      To promote the new Model Y, Tesla has come up with an innovative strategy.

      The Tesla Cybertruck was seen towing a Model Y inside a glass box while navigating the streets of Temple, Texas.

      Despite Elon Musk's ambitious forecasts, only 46,000 Cybertrucks have actually been sold.

      Users on social media noticed and shared the Cybertruck towing event.

      Tesla is unlikely to label the Cybertruck a failure, but according to the company's own estimates, that’s precisely how it appears. Initially, there were claims of nearly 2 million reservations for the electric truck. However, as of March, Tesla had manufactured and sold only about 46,000 units. The original goal was to manufacture 250,000 units annually, and Elon Musk had speculated that the company might achieve sales of up to 500,000 each year. Nevertheless, it seems Tesla has discovered an effective way to utilize the unsold Cybertrucks.

      Recently, a caravan of Cybertrucks was seen driving through Temple, Texas, with one of them particularly noteworthy. This Cybertruck was towing a trailer featuring a red Tesla Model Y encased in glass, prominently showcasing the electric SUV as being ‘Made in Texas.’ In tough times, inventive approaches are necessary, and it appears Tesla aims to give as many people as possible the opportunity to see the new Model Y firsthand.

      A Unique Mobile Advertisement, Tesla Style

      Using a Cybertruck to tow the new Model Y serves as an excellent marketing strategy. Many automobile manufacturers invest significantly in advertising space on large billboards along highways, but Tesla has traditionally avoided conventional marketing strategies.

      In this instance, it’s akin to towing an enormous advertisement, except instead of a picture of a car, it is the actual vehicle. The Model Y is also painted in Ultra Red, which just happens to be Tesla’s most sought-after color.

      Will the sight of a red Model Y persuade Texans to purchase a new Tesla? It’s uncertain, but it's an effective way to generate interest in their latest electric vehicle. There are already social media mentions of this event, and we’re covering it too. That’s a noteworthy impact compared to most static billboards from traditional automakers, aligning with Tesla’s ongoing embrace of unconventional marketing methods.