Dodge Eager to Sell Charger Daytona EVs, Hopes Big Discounts Will Attract Buyers | Carscoops

      Typically, dealers increase the prices of new sports cars, yet they have been offering discounts on the 2025 Charger Daytona, and now Dodge is joining in as well.

      The Charger Daytona EV arrived with high hopes but has quickly become a sales disappointment. The situation is so dire that dealers have been providing substantial discounts since last year. Dodge is now offering a rebate of $6,500 while anticipating the arrival of the ICE Sixpack and potentially the V8.

      Expectations regarding the transition from roaring V8s to silent electric vehicles haven’t turned out as planned. Although automakers aimed for a smooth shift to all-electric powertrains, Dodge's recent outcomes indicate that the path is more challenging than anticipated.

      The Charger Daytona, which replaced the internal combustion engines of its predecessor, has fallen short in both testing and, notably, in sales. Reports indicate that Dodge, which launched the Charger Daytona EV at the end of last year, is now providing a $6,500 National Retail Consumer Cash rebate, as noted by Cars Direct, referencing a communication sent to dealerships. This situation sharply contrasts with the general practice when a new sports car debuts, as dealers typically impose significant markups if there is adequate demand.

      Unfortunately, fans have not embraced the EV, as they still long for the Hemi V8, creating a substantial dilemma for Dodge. This issue is further complicated by delays in launching the ICE Sixpack, as Stellantis has shut down the Windsor plant, where it's set to be produced, in response to Trump’s 25% import tariffs.

      Even with the timely launch of the Sixpack and positive reception from buyers, Dodge still faces the challenge of selling the electric Daytona. This task has proven to be difficult, as dealers have already been providing deeper discounts long before the brand announced its $6,500 rebate.

      This discounting trend began in December 2024, and just last month, a 2025 Charger Daytona R/T was available for $39,945, down from its sticker price of $62,685—a reduction of $22,740. Another model initially priced at $61,590 was being sold for $36,932, which is $24,658 below MSRP.

      Dodge has sold more older, ICE-powered Chargers and Challengers than electric Charger Daytonas in the first quarter, signaling that they have heard buyers loud and clear. The responsibility now lies with the Sixpack to reverse this trend, a formidable task. While the EV offers plenty of power, it struggles to match the character of its ICE predecessor.

      Price Discrepancies Don't Help

      In addition to the lack of emotional appeal, there is also the issue of pricing. The Daytona’s pricing approach mirrors what Dodge did with the Challenger, where higher trims reached premium prices. However, for the new Charger, the base price has escalated to $59,595 for the R/T and $73,985 for the Scat Pack. Some well-equipped models are nearing or exceeding the $100,000 mark.

      At this price point, the Daytona no longer competes solely with muscle cars but also goes up against more refined performance vehicles. The Ford Mustang GT starts at $46,560, while a BMW 440i Coupe costs around $65,000. Even the M4, a leader in the segment, starts at $80,000. It's hard to understand Stellantis's reasoning behind pricing the Daytona so high, especially when electric performance remains a tough sell.

      Can A Hemi Provide a Solution?

      What options does Dodge have? The new platform wasn't designed for a V8, yet Stellantis might have to consider it. Recent reports indicate that the company is exploring ways to fit a Hemi into the new Charger’s engine compartment, potentially by 2026. Whether this decision will come in time to salvage the brand’s muscle car legacy is uncertain. One can only hope it’s not too late.