Will Tariffs Eliminate Mercedes' Most Affordable Cars in the U.S.? | Carscoops

      The GLA is said to be at risk of being discontinued, though Mercedes has refuted the claim.

      16 hours ago

      by Michael Gauthier

      Mercedes is reportedly contemplating the removal of certain entry-level models in the United States due to tariffs.

      A company representative dismissed the claim that the GLA might be among those models.

      The GLA has a starting price of $43,000, which could escalate to $53,750 if the company decides to transfer the tariff costs to consumers.

      On April 2, the United States will impose a 25% tariff on imported vehicles, prompting automakers to swiftly react. Some manufacturers are reportedly considering significant changes, which may include discontinuing certain models entirely.

      According to Bloomberg, Mercedes is weighing the option of eliminating some of their more affordable vehicles in America, which may become ‘economically unfeasible’ because of tariffs. A final decision has yet to be reached, but the GLA is rumored to be at risk.

      More: Mercedes Previews Next GLA, GLB, And CLA Shooting Brake

      The crossover, which begins at $43,000 and is produced in Rastatt, Germany, could see its price rise to $53,750 with tariffs included. Additionally, Mercedes has already showcased the next-generation crossover, and the current model has not been a strong performer, with only 19,079 units sold in the U.S. in 2024.

      It is uncertain which other entry-level models might be at risk, but it will be interesting to find out if the new CLA makes its way to America. The redesigned sedan was unveiled earlier this month and will be available with hybrid and electric powertrains. The electric variant can deliver up to 349 hp (260 kW / 354 PS) and 380 lb-ft (515 Nm) of torque, along with a WLTP range of up to 492 miles (792 km).

      The GLB may also be in jeopardy; however, since it is manufactured in Mexico, the impact of tariffs might differ. Nevertheless, like the GLA, it is also approaching a redesign, so an early discontinuation in America might not be overly detrimental.

      Despite these factors, a Mercedes spokesperson denied the allegations in an email to Reuters, stating that the Bloomberg report lacks “any merit” as “Mercedes-Benz continues to pursue sales growth for its highly desirable vehicles.”

      Although the future is uncertain, this wouldn’t be the first occasion that Mercedes has discontinued an entry-level vehicle in America. The A-Class sedan, which was the most affordable option in their lineup, was last produced for the 2022 model year but did not sell well.