Tesla Sales Drop Significantly Throughout Europe Despite Model Y Juniper Introduction | Carscoops

      In Norway, the Model Y continues to be the best-selling new car in the country, but its overall sales have significantly declined in other important markets, such as France.

      Recent reports indicate substantial drops in sales in countries like France, Sweden, Denmark, and the Netherlands. Conversely, Tesla has seen a recovery in sales in Norway, Spain, Portugal, and Italy.

      The electric vehicle leader is encountering heightened competition from Chinese brands within Europe.

      Later today, Tesla will publish its sales figures for the first quarter, but preliminary sales data from various European nations reveals a troubling situation for the automaker, which has been facing challenges since Elon Musk became closely associated with President Donald Trump.

      According to recent statistics, Tesla sold 3,157 new vehicles in France this March, reflecting a substantial 36.83% decrease compared to the same month last year. The situation is even more dire in Sweden, where sales dropped by 63.9% to only 911 units. Denmark experienced a 65.5% decline (dropping to 595 cars), while the Netherlands reported a 61% reduction, with 1,536 Teslas sold.

      These statistics are noteworthy since the new Model Y has been on offer in most European markets since February 21, yet it appears that it has not yet improved Tesla’s situation. Sales might increase as consumers become more acquainted with the new Model Y and have the chance to see it in person.

      Tesla’s performance in Norway is slightly better. Though the 2,211 units sold locally in March represents a 1% decrease from the previous year, it is a marked increase from the 1,606 Teslas sold in January and February. The Model Y was the top-selling new car in Norway in March, with 1,822 units sold, while the Nissan Ariya followed in second place with 569 units.

      Additionally, Tesla's sales are also improving in Spain, Portugal, and Italy, which saw increases of 34.3%, 2.1%, and 51.3%, respectively, as reported by Reuters. However, weaker sales in January and February mean that quarterly figures are still down in these three markets compared to Q1 2024.

      It is important to note that it is not solely Musk's involvement in U.S. and European politics that has impacted brand perception among some consumers. In Europe, an increasing number of Chinese automakers are entering the market with competitively priced offerings, despite existing tariffs.