Stellantis Q1 Sales Plummet in the US as Fiat's Sales Nearly Quadruple, but Still Result in a Minor Figure | Carscoops

      The conglomerate states that the gap created by the discontinued models significantly contributes to the decline.

      Stellantis experienced a 12 percent decrease in sales in the US and an 18 percent drop in Canada overall.

      Dodge saw a sharp 49 percent decline after phasing out its gas-powered muscle cars.

      The automaker believes it will recover as new models are launched in the market.

      If sales figures reflect initial performance, Stellantis is facing challenges early in 2025. In the US, total deliveries fell to 293,225 units, marking a 12 percent decrease compared to the first quarter of last year. In Canada, the drop is even steeper at 18 percent, with 26,354 units sold. Here’s an overview of what went wrong, the brand’s perspective on the situation, and what to expect later this year.

      In the United States, Dodge was hit the hardest. Total sales for the brand fell to 21,731 units, down 49 percent, primarily due to the significant gap created by retiring gas-powered Chargers and Challengers. Combined, only 1,974 of these classic muscle cars were sold in Q1, compared to 20,397 units in the same period last year. Unsurprisingly, the new Charger Daytona EV did not sell enough to fill that gap, with only 1,947 units sold.

      Jeep experienced a decline, Ram remained stable, while Chrysler held steady.

      Jeep also faced difficulties, with the full-size Wagoneer down 59 percent, and the pricier Grand Wagoneer dropping 48 percent. Even the Wrangler, known for its ruggedness, saw a 1 percent decline. Overall, Jeep delivered 140,583 vehicles, reflecting a 10 percent drop year-over-year.

      Ram, typically a strong contender, also saw a modest decline. Q1 sales totaled 93,368 units, down just 2 percent, aided by a 148 percent increase in the ProMaster van lineup. Chrysler remained mostly unchanged, reporting a slight 1 percent increase with 35,069 units delivered, largely due to ongoing sales of the Pacifica and the emergence of Voyager fleet sales.

      In the meantime, the Italian segment of the portfolio is still present. Fiat recorded 522 sales, which appears to be a 239 percent increase on the surface, but this is due to last year's total being only 154. Alfa Romeo also experienced a decline, falling 15 percent to 1,952 vehicles sold, despite the newer Tonale being part of their lineup.

      In Canada, the situation mirrors that of the US but with varying figures. Dodge is down 5 percent, Jeep took a sharper 24 percent hit, and Ram saw a 29 percent decrease. However, Chrysler had a notable increase, rising 69 percent thanks to robust sales from the Grand Caravan and Pacifica, totaling 2,565 units. Fiat appears to be having a moment with a 12,517 percent jump, but this is only due to its increase from selling six vehicles last Q1 to 757 this year. This figure seems impressive until considering that a moderately successful dealership could achieve that in just a weekend.

      Stellantis is optimistic about future improvements.

      “We’ve experienced consecutive monthly growth in market share since January, along with retail growth momentum, aided by the right mix of pricing and incentives implemented at the end of last year, resulting in both Jeep and Ram brands achieving their best retail months of the year last March,” stated Jeff Kommor, head of U.S. sales, who prefers a more positive outlook. “Moreover, our year-over-year retail sales were up by 13.8% when excluding discontinued models, and we anticipate this gap will be addressed as our new model offerings continue to enhance our expanding U.S. brand portfolios.”

      These new models are crucial for Stellantis, perhaps more so than ever, particularly the gas-powered Charger. Customers are showing interest since they purchased more old Chargers and Challengers than the new Charger Daytona in Q1.

      However, the Charger alone will not suffice to rescue Stellantis. The conglomerate will need to attract more buyers to catch up by the end of the year, and with new tariffs set to be implemented soon, that hurdle is becoming more challenging.