Toyota’s Least Memorable SUV Surpassed Mitsubishi’s Full Range of Vehicles | Carscoops

      With a decline in overall sales anticipated for 2025, Mitsubishi is under increasing pressure to revitalize its outdated lineup and restore its presence in the U.S. market.

      Mitsubishi’s U.S. sales decreased by 13.7% as demand continued to decline.

      While the Eclipse Cross experienced unusual growth, the company's core models faced losses.

      Dealers are advocating for new models to reinvigorate the product lineup.

      Mitsubishi's existing lineup is not benefiting it in the highly competitive U.S. market. With a limited range of appealing products, it's not surprising that the brand's domestic sales plummeted last year. In fact, it was so severe that even the Toyota Corolla Cross, which is not particularly noteworthy, outsold all Mitsubishi vehicles combined.

      Last year, Mitsubishi sold only 94,754 vehicles in the U.S., a significant 13.7 percent drop from the 109,843 units sold in 2024. The decline worsened in the final quarter, where only 21,354 cars were sold between October and December, representing a 21.2 percent decrease compared to Q4 of the previous year, when 27,125 vehicles were delivered.

      Sales Decline Across the Board

      Sales for the Mirage and Outlander significantly decreased in 2025. The Mirage's sales plummeted from 29,766 units in 2024 to just 14,577 last year. This decline is not particularly surprising, as the model has been discontinued in the U.S., leading dealerships to gradually sell off remaining inventory.

      Interestingly, the downturn for the Outlander is unexpected, considering it is arguably the most capable model in Mitsubishi's current North American lineup. Despite its strengths, sales fell from 45,253 units in 2024 to 35,895 in 2025. The plug-in hybrid version of the Outlander also experienced a decline, though not as steep, dropping from 6,975 to 6,294 units sold.

      The aging Mitsubishi Eclipse Cross was the brand’s sole bright spot last year. Notably, its sales increased from 12,724 in 2024 to 17,508 in 2025, achieving significant popularity in Q4 with 5,166 units sold, marking the third-best quarter in the model's history.

      When comparing Mitsubishi's standing in the U.S. to Toyota, the disparity is clear. Overall, Toyota, including Lexus, sold 1,808,538 vehicles last year. A single model, such as the Corolla Cross, surpassed the total sales of the entire Mitsubishi lineup, with 99,798 units sold in 2025.

      Moreover, Toyota managed to sell more 4Runners than Mitsubishi's total sales, with 98,805 units sold. The Grand Highlander attracted 136,801 buyers, while the RAV4 led sales with 479,288 units sold. Even the Lexus RX, which is not a budget option, achieved sales of 113,256 units, nearly 20 percent more than all of Mitsubishi's combined sales.

      Can New Models Reverse the Decline?

      The Japanese automaker is looking to strengthen its foothold in the American market and is exploring potential partnerships with Nissan and Honda that could lead to increased production on U.S. soil instead of relying solely on imports from Japan.

      Simultaneously, the company recently informed dealers that it is considering a product overhaul, which could bring back a sedan and introduce new segments such as pickups and passenger vans. While details remain under wraps, leadership emphasizes that North America continues to be a priority.