Ford's Base Trims Rise as Americans Grow Tired of High Prices | Carscoops

      The latest sales figures from Ford indicate a trend towards entry-level models as rising prices influence consumer behavior.

      15 hours ago

      By Michael Gauthier

      More consumers are opting for entry-level trims.

      Sales of the Maverick XL entry-level model surged by over 76% last month.

      Ford reports that car buyers are experiencing substantial price fatigue this year.

      In September, the average transaction price for a new vehicle reached $50,080, a figure that many can't afford. Thus, it’s not surprising that some buyers are gravitating towards entry-level trims.

      Last month, Ford observed an "expanded interest" in entry-level trims throughout their lineup, leading to a 26.4% increase in combined sales of the Maverick XL, Ranger XL, and Bronco Sport Big Bend. This trend appears consistent, with those three trims recording a 12.7% rise in year-to-date sales.

      In addition, Ford highlighted that Maverick sales rose by 43.3% last month, significantly boosted by a 76.2% increase in demand for the XL trim. This contributed to the compact pickup achieving a new annual sales record with a month still left in 2025.

      In terms of trucks, Ranger sales increased by 35.8% last month, supported by a 48% rise in sales of the XL variant.

      On the SUV front, the Explorer had its strongest November since 2018, with dealers selling 20,226 units—up 41.5% from last year—while sales of the entry-level Active trim skyrocketed by 60.7%. The mid-level ST-Line also experienced a sales increase of 68.5%.

      Ford mentioned that affordable vehicles have helped them navigate the challenges of broader market declines attributed to "price fatigue and a decrease in electric vehicle sales following the end of federal tax credits."

      Although their sales fell by 0.9% in November, overall automaker sales dropped an average of 7%. Moreover, despite the decline in sales, Ford increased its market share by 0.5%.

      However, it’s important to note that affordability is relative, and the price of the Maverick has seen significant increases. Launched in 2021, the model's starting price was $19,995, plus a $1,495 destination fee.

      Currently, pricing starts at $27,145 before a $1,695 destination fee, marking a $7,350 increase over just over four years; nevertheless, the Maverick continues to be the most affordable pickup in America.