Nissan Z Is Outperforming Toyota Supra in the Sports Car Sales Battle | Carscoops

      The Z is experiencing a significant boost in sales, while the GR Supra is struggling, according to new data that showcases a marked change in the rivalry between Japanese sports cars in America for 2025.

      Nissan’s Z sports car is outpacing its competitor, the Supra, in the ongoing battle for sales in the U.S.

      So far in 2025, the Z has achieved over 4,800 sales, compared to the Supra's 2,009 units.

      Both vehicles lag significantly behind the Ford Mustang, which has recorded 32,800 sales to date.

      It’s unclear what has contributed to the Nissan Z's success, but many struggling models on dealer lots would likely welcome a similar boost in performance. One of these is the Z’s main competitor, the Toyota GR Supra, which the Nissan coupe is overwhelmingly surpassing in this year's sales contest.

      Before examining the sales numbers, let’s recall the situation at the start of January. The complete sales data for 2024 had just been released, indicating that the Z had managed to surpass the Supra for the first time, albeit narrowly. In total, 3,164 Zs were sold in the U.S. during 2024, compared to 2,615 Supras.

      Sales Figures that Matter

      Fast forward to early October 2025, where we see that Nissan has sold 4,822 Zs in the first nine months of this year, marking an impressive 121.7 percent increase compared to the 2,175 units it sold from January to September 2024. On the other hand, Toyota has recorded only 2,009 Supras during the first three quarters of this year, a decline of 13.7 percent from its tally in the same period of 2024.

      What is Nissan's winning formula? One factor is its lower price. The base Z Sport starts at just $42,970, while the Performance trim, featuring forged Rays wheels, LSD, four-piston Akebono brakes, a Bose sound system, and leather seats, is priced at $52,970. In contrast, the base 3.0 Supra starts at $57,500, and upgrading to the Premium model raises the price to $60,650.

      Comparison of Nissan Z and Toyota GR Supra Sales

      Toyota’s choice to eliminate the 255 hp (258 PS) 2.0-liter four-cylinder Supra for the 2025 model year likely impacted its sales, as it was deemed less appealing at over $45,000 compared to the more affordable 400 hp (406 PS) base Z.

      Additionally, Nissan's high-end Z model, the Nismo, is also more competitively priced ($65,750 compared to $68,550 for the MkV Final Edition Supra) and stands out more than its rival. Unlike the lower-tier Zs and all Supras, which offer a choice of transmissions, the Nismo is automatic only.

      The 32,800 Mustangs sold by Ford in the first three quarters provides context for the Z's performance, but this still represents a strong showing for Nissan, which has already exceeded last year's sales figures with three months remaining.

      The Supra still has three months to boost its sales numbers, though it faces limited opportunities as it is set to be discontinued early in 2026, according to reports, although Toyota is developing a successor.