Mercedes-AMG Aims for All New Models to Succeed in the Batman Test | Carscoops

      Future performance vehicles may soon adopt a more aggressive stance as AMG reinforces its Batman-inspired philosophy.

      Mercedes-AMG asserts that all models must undergo a "Batman test" prior to production.

      Board member Michael Schiebe states that their cars should evoke feelings similar to those of a "dangerous son-in-law."

      The new GT XX Concept hints at AMG’s upcoming high-performance electric vehicle models.

      While Mercedes-AMG may be reducing its reliance on powerful, fuel-consuming V8 engines, it has no plans to dilute its identity. On the contrary, the performance division emphasizes that every car should possess a distinct edge, akin to Batman, as opposed to Superman.

      Mercedes-AMG board member Michael Schiebe emphasizes the need for their models to be more aggressive and performance-oriented. As part of a significant expansion that could lead to the sale of up to 200,000 vehicles per year, Schiebe insists that each car must pass what he terms the Batman test.

      The Batman Question

      “We are Batman, not Superman, because Superman is a bit like the pleasant son-in-law,” he told Motor Trend. “Batman is the one who's too dangerous for your daughter,” Schiebe explains. “We aspire to be that dangerous son-in-law. When planning new products, we ask ourselves, ‘Is this Batman enough?’”

      Although the expression may seem peculiar, it is evident that Mercedes-AMG desires its vehicles to be recognized for their raw intensity, despite the rapid expansion of its lineup. Interestingly, Gordon Wagener, head of design at Mercedes-Benz, cautioned against going overly “Batman,” remarking that some models may already be perceived as “too Batman” for specific consumers, especially women.

      Evolving The Lineup

      This sharpened approach (at least theoretically) comes during a crucial period of change for AMG. Recently, it introduced the 1,340 hp GT XX Concept with the aim of breaking 25 EV records. A production version is imminent, based on the new AMG.EA architecture, and a high-performance electric SUV utilizing the same tri-motor powertrain as the GT XX will soon be launched.

      AMG considers China to be a vital market for its future strategies. Schiebe highlights that while the performance segment is currently relatively niche there, it holds significant potential for growth, suggesting that AMG could flourish in that market. He also anticipates an increase in demand for premium EVs in China, which would benefit both German and Chinese automotive manufacturers.