This Soap Bar Could Be The Most Durable Product Ford Has Created This Year | Carscoops

      Off-road enthusiasts can now acquire a limited edition Bronco Bricc.

      Recently, Ford and Dr. Squatch introduced the new F-150 Tough Scrub soap bar. This soap combines masculine fragrances such as driftwood, leather, and exfoliating grit. Additionally, Dr. Squatch is reintroducing the Bronco Bricc special edition soap bar.

      Last year, Ford and Dr. Squatch collaborated to create a limited edition soap inspired by the Bronco, named the Bronco Bricc, which celebrated the SUV's adventurous spirit.

      Fast forward to now, and the two companies have teamed up again to launch the F-150 Tough Scrub, recognizing the top-selling truck in the United States.

      Designed to effectively combat dirt and grime, the F-150 Tough Scrub incorporates pumice, natural corn cob powder, and coconut oil. It features a heavy grit along with notes of driftwood and leather, ensuring you’ll smell better than the typical truck driver.

      To promote this launch, the companies are conducting a contest to give away a 2025 F-150. This sweepstakes is limited to U.S. residents aged 18 and older, and no purchase is necessary to participate.

      In other developments, Dr. Squatch has announced the return of the Bronco Bricc, which includes natural ingredients like blue agave extract and sand for exfoliation. The soap offers a masculine, woodsy aroma with hints of American Cedar and Oregon Pine.

      Both the Bronco Bricc and F-150 Tough Scrub are priced at $16 for a two-pack or $30.40 for a four-pack, with subscribers able to purchase individual bars for $6 each. These bars will be available online and in retail stores.

      Although it may seem peculiar to collaborate on soap, Ford has also joined forces with women’s fashion brand alice + olivia, resulting in some controversial apparel, including a $195 t-shirt, a $295 hoodie, and a $795 pair of jeans. However, this partnership also yielded the stylish Bronco Denim Chevron concept.