These 10 New Cars Are Struggling to Sell, and That’s Excellent News for You | Carscoops
The vehicles that sell the slowest in America remain on dealer lots for more than 100 days, with a majority featuring luxury badges.
The new car that takes the longest to sell in America spends roughly a third of a year on a dealer's lot.
Car and Driver's list of the slowest-selling vehicles includes nine out of ten from premium brands.
Dealers are likely more motivated to close deals on models that have been sitting on their lots for a while.
Last year, American consumers purchased nearly 16 million new cars, trucks, and SUVs, averaging close to 44,000 vehicles daily, which suggests that many are sold almost immediately upon arrival. However, some vehicles take over four months to sell.
This situation may not be ideal for manufacturers, but it could be advantageous for buyers, as slow-moving vehicles often come with additional incentives or greater negotiation flexibility as dealers aim to clear their inventory.
Car and Driver, in association with Kelley Blue Book, created a list of cars that have lingered the longest on dealer lots by the end of Q1, with each of the top ten taking over 100 days to sell. This could indicate that dealers are willing to make generous deals. It is also surprising to see many of these vehicles come from brands typically associated with luxury.
10. Lincoln Aviator – 104 days
Lincoln’s Aviator SUV was updated for 2025, but this refresh hasn’t sparked significant buyer interest, with an average of 104 days spent on the lot before selling.
9. Genesis GV70 – 106 days
The GV70 equipped with the 3.5-liter twin-turbo V6 can accelerate to 60 mph in under five seconds, but it averages 106 days to sell – perhaps the subtle updates for the 2026 model year can help improve its sales.
8. Volvo XC40 – 107 days
The XC40 has much to offer, but it may be its long availability since 2018 that has dampened buyer interest. The average time it stays on the lot could increase if tariffs remain unchanged.
7. Volvo XC90 – 108 days
Also found lingering in dealer lots is its larger counterpart, the XC90, which remains for an average of 108 days. A refreshed model with new features was introduced this spring.
6. Mercedes-Benz CLA – 109 days
As an all-new model for 2026, available in hybrid and electric versions, it’s possible that buyers are waiting for the new release, resulting in the previous model staying on the lot for an average of 109 days, possibly due to its cramped rear seats and lackluster driving experience.
5. Range Rover Velar – 111 days
While the stylish Range Rover Velar is considered Britain’s competitor to the Porsche Macan, it may lack enough appeal for American buyers, averaging 111 days on dealer lots.
4. Audi SQ7 – 112 days
Despite being a well-regarded model since its U.S. debut in 2020, the Audi SQ7, a powerful super-SUV, spends 112 days on average before finding a buyer.
3. Chevrolet Malibu – 116 days
The Malibu, Chevy’s last remaining sedan, is the only model from GM on Car and Driver’s list. Though the Malibu isn’t a bad vehicle, its interior feels outdated compared to newer Japanese competitors, and interest in sedans is declining.
2. Audi A4 – 118 days
Sales of the A4 plummeted by 48% in 2024, and the sedans remaining on dealer lots in 2025 linger for an average of 118 days. The model is making way for the new Audi A5 in 2026, although the A4 name will return as an electric sedan.
1. Volvo S60 – 132 days
The compact Volvo S60 remains on lots for an average of 132 days, equating to over four months before it is sold. This is the third entry for Volvo on this list, highlighting buyer sentiment towards its range, which appears unfavorable. The S60 will be discontinued this year, thus avoiding the stigma of being the slowest seller next year.
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These 10 New Cars Are Struggling to Sell, and That’s Excellent News for You | Carscoops
The vehicles that sell the slowest in America spend more than 100 days on dealer lots, and the majority of them carry premium brands.