Supra Is Out, But This GR Could Be Receiving a New Generation | Carscoops

      Toyota officials remain tight-lipped regarding rumors about the MR2 but indicate a potential expansion of their GR performance lineup.

      June 2, 2025, at 19:10

      By Michael Gauthier

      Toyota executives have suggested that the GR86 will make a comeback with plans for a third-generation model.

      They noted that the GR86 plays a crucial role in attracting younger customers and new buyers.

      While officials refrained from commenting on the MR2, they expressed interest in more sporty offerings.

      

      The Toyota Supra may be temporarily discontinued, but the future of the GR86 appears to be more stable, even as the current generation ages.

      In a conversation with MotorTrend, Toyota Motor North America’s Senior Vice President of Product Planning and Strategy stated, “The GR86 plays a vital role as an affordable, enjoyable sports car and a thrilling driving experience, which is something we aim to maintain in the Toyota and GR lineup.” Cooper Ericksen further emphasized that the vehicle is significant for both the company and the GR brand, indicating a desire to develop an exciting next generation.

      Additionally, while officials recently acknowledged there will be a break between the fifth and sixth-generation Supra, it remains uncertain if the same will apply to the GR86. Ericksen noted that they would prefer the car not to take a hiatus, as that would be “sub-optimal.”

      Despite openly discussing the potential for a third-generation GR86, Toyota representatives were less forthcoming about the rumored revival of the MR2. However, Toyota’s David Christ expressed enthusiasm for introducing more GR models, stating, “With the GR brand, we've shown we can create and market enjoyable, affordable driving products without needing to reach exorbitant price points to develop a fun car.”

      That said, sporty models do not yield substantial sales figures. Last year, Toyota sold 11,426 GR86s in the U.S., slightly up from 11,078 in 2023. Conversely, its counterpart, the Subaru BRZ, fared notably worse, with a 20.1% drop in sales last year, totaling 3,345 units.

      This decline has led to speculation that Toyota and Subaru may separate for the third-generation sports car. If that occurs, Toyota might take on the development and production of the model independently. Whether this would result in a significantly different GR86 or one that is simply more aligned with Toyota preferences remains to be seen. However, for the time being, fans of the lightweight rear-wheel-drive coupe can feel reassured—the GR86 is still alive and well.