Gas Mustang Sales Drop 32% In Q1, Yet Mach-E And Bronco Are Thriving | Carscoops
The 'true' Mustang sold fewer than 10,000 units in the first quarter of 2025 and was surpassed by its electric crossover sibling.
According to Ford's registration data for the first quarter, sales of the Mustang Mach-E increased by 21 percent, while sales of gas-powered Mustangs plummeted by nearly 32 percent in the same timeframe. The Bronco, Ranger, and F-series saw gains, whereas the Maverick and Explorer faced declines.
Recall the backlash from fans when Ford introduced the Mach-E in November 2019? Many feared that Ford intended to replace the legendary pony car with an electric vehicle, but the company reassured them that would not happen. Fast forward five and a half years, and new data from Ford indicates that the Mach-E is now the sales leader while the gas-powered Mustang has become a niche option. Could this be signaling the end for the 'real' Mustang?
Ford's registration data shows that Mach-E sales rose by 21 percent in Q1 2025 compared to Q1 2024, with total deliveries increasing from 9,589 to 11,607, likely bolstered by incentives and the impending loss of federal tax credits. This marks a substantial increase. Meanwhile, sales of the traditional Mustang declined by 31.6 percent, falling from 13,707 to 9,377, signifying that the Mustang EV is now more popular than its gas counterpart by a significant margin.
Is it true that modern electric vehicles are better while retro-styled gas cars fall flat? The reality is more complex; for instance, sales of Ford's F-150 Lightning EV fell by 7.2 percent in Q1 to 7,187 units, while Bronco registrations surged by 35.4 percent to 32,595 units. The Bronco is now nearly as popular as the more budget-friendly Bronco Sport (33,363; up 5.7 percent) and Escape (37,357; up 2.1 percent).
Ford’s gasoline-powered F-series trucks also saw a substantial increase of 24.5 percent in sales, reaching 190,389, aiding a 15 percent rise in overall Ford truck deliveries. However, total sales of Ford-branded vehicles decreased by 1.2 percent to 477,560 in the first quarter. Moreover, Lincoln sales fell by 4.7 percent to 23,731.
It’s often said that repeating the same actions while expecting different results is madness. It appears Ford's new 2024 Mustang didn’t introduce any significant innovations to maintain consumer interest. While the $325k GTD does venture into new territory, the standard models did not.
Should Ford have been more innovative with the new 2024 Mustang?
This isn’t to suggest they are poor vehicles; we recently drove a Mustang GT and found it incredibly enjoyable. However, the sales statistics indicate that buyers are seeking alternatives, despite there being little direct competition for the Mustang since its Dodge and Chevy rivals have been discontinued.
What do you believe is the solution to Ford's Mustang sales dilemma? Should they enhance the base models with more power, introduce more fuel-efficient engines, consider a four-door coupe, or perhaps develop a lifted crossover body? Alternatively, should Ford have retired the Mustang after its 50th anniversary and concentrated solely on advancing the Mach-E and expanding its lineup?
Ford sales: Q1 2024 compared to Q1 2025.
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Gas Mustang Sales Drop 32% In Q1, Yet Mach-E And Bronco Are Thriving | Carscoops
The genuine Mustang sold less than 10,000 units during the initial three months of 2025 and was surpassed by its electric crossover counterpart.