Ferrari Increases Prices by 10% Due to Trump's Tariffs—But You'll Manage | Carscoops

      Analysts anticipate that Ferrari customers in the US will not be discouraged by the price changes.

      Ferrari plans to raise the prices of the Purosangue, 12Cilindri, and F80 by as much as 10% in the US. In contrast, the prices of the Roma, 296, and SF90 will remain the same, despite encountering 25% tariffs.

      The company reaffirmed its financial objectives for 2025 to investors, resulting in a rise in its stock.

      Ferrari responded quickly to President Donald Trump's 25% tariffs on imported vehicles to the US. The Italian manufacturer announced a price increase of up to 10% on specific models while absorbing the tariff costs for others.

      When President Trump introduced the 25% tariff on all imported vehicles, Ferrari remained relatively unfazed. Instead, the brand declared that it would raise prices on certain models by as much as 10%, while also taking on the tariff costs for others.

      As all Ferrari vehicles are produced at the Maranello factory in Italy, they are naturally subject to the 25% tariff upon entering the US. Nonetheless, Ferrari has chosen to keep prices stable for some models, such as the Roma, 296, and SF90, so customers will not face additional costs.

      For the remaining models, like the Purosangue, 12Cilindri, and F80, pricing will rise by 10%, with Ferrari covering the rest of the expense. Notably, the F80, Ferrari's premier hypercar, will feel the most substantial impact due to its already staggering base price of $3.5 million, plus an additional $350,000.

      Ferrari stated that these pricing adjustments will only apply to vehicles imported to the US starting April 2, 2025, meaning if you plan to buy a Ferrari before then, you will avoid the price increases linked to the tariffs.

      Earlier today, Ferrari reaffirmed its 2025 financial targets but cautioned investors about a potential 50 basis point risk affecting profitability margins. Despite this warning, Ferrari's stock surged by 4.6% at the time of reporting.

      Will Ferrari Customers Notice the Price Increase?

      In 2024, Ferrari sold 13,752 units globally, with 3,452 of those in the US, making it the company’s largest market. This means that one in every four Ferraris sold worldwide is purchased in America.

      Analysts from Private Wealth Management firm Bernstein, including Stephen Reitman, believe that US Ferrari owners will hardly notice the price hike: “We estimate that the majority of Ferraris sold in the US go to owners who already have multiple Ferraris, so any new price increase will be somewhat mitigated by the fact that the values of their existing Ferraris have also appreciated.”

      However, in a recent interview with CNBC, Ferrari CEO Benedetto Vigna indicated that they need to be careful about how much additional cost is passed on to their clients:

      “When we consider our customers, we acknowledge that purchasing a Ferrari involves hard work. We must respect them. Our primary focus is on our clients, so we need to ensure that we treat them appropriately.”