Tesla Sales Plummet Worldwide, Impacting Germany, Australia, and China | Carscoops

      German sales fell dramatically by 76.3% last month, with Australia also experiencing a significant decline of 71.9%.

      Recently, Tesla's sales in Germany dropped by 59.5% in January 2025 and 76.3% in February. In Australia, the electric vehicle manufacturer's deliveries decreased by 65.5% during the first two months of 2025. Additionally, Tesla's sales in China fell by 49.16% in February 2025, indicating a reduction in market share.

      Less than a year ago, Tesla confidently stated that it aimed to sell 20 million electric vehicles annually by 2030. However, the situation has shifted dramatically. After seemingly dismissing this ambitious target in mid-2024, the company recorded its first annual sales decline in ten years. Now, Tesla's sales continue to decrease across several key markets, including Germany, Australia, and China.

      Earlier this week, it was reported that Tesla's sales in Norway plummeted by 44.4% in January and February, despite an overall 53.4% growth in the country's electric vehicle market. The scenario is even worse in Germany, where new figures from the KBA—Germany’s Federal Motor Transport Authority—indicate that Tesla sales fell by 59.5% in January 2025, with only 1,277 new vehicles registered.

      In February, the decline was even more severe, totaling a staggering 76.3% compared to February 2024, with merely 1,429 units sold. For January and February combined, Tesla managed to deliver only 2,706 vehicles in Germany, representing a substantial 70.6% decrease from the same period last year. This decline is even more striking considering that overall battery electric vehicle sales in Germany rose by 30.8% in February.

      In Australia, the situation is similarly bleak. Data from the Electric Vehicle Council reveals that Tesla sold 1,592 vehicles in February, a significant 71.9% drop from the 5,665 units sold in February 2024. For the first two months of the year, Tesla delivered 2,331 vehicles in Australia, a 65.5% decrease from the 6,772 vehicles sold during the same timeframe in 2024.

      It should be noted that the highly anticipated, recently updated Model Y has just started selling in Australia, albeit only in the premium (A$73,400) Launch Edition variant, with the standard version still unavailable. Thus, the sales decline is somewhat expected.

      Nonetheless, the previous Model Y experienced a 55.4% drop, moving only 924 units, while sales of the refreshed Model 3 saw a steep decline of 81.4%, with just 668 cars sold. It appears that Australians are no longer as enthusiastic about the "Tesla dream" as they once were.

      Turning to China, Tesla is facing significant challenges in one of its most critical markets. Preliminary data from China’s Passenger Car Association indicates that Tesla produced and sold 30,688 vehicles in February 2025, a 49.16% decrease from the 60,365 cars sold in February 2024. This figure includes both domestic sales and exports, underscoring the decline in Tesla’s market share in China. Given the competition from local electric vehicle manufacturers, the outlook becomes increasingly complicated.

      It is evident that Tesla's global growth trajectory has encountered some obstacles. Although the company remains a leader in the electric vehicle sector, its previously unassailable position in key markets is now showing signs of strain. Factors such as product fatigue, the controversial image of its CEO, market saturation, or timing issues—particularly concerning the transition of its best-selling vehicle, the Model Y—are contributing to this decline.