Why Dodge and Ram Are Fine With You Referring to Them as Dodge Rams
Ram, The Drive
Dodge has not produced a new pickup since 2009. If you think I'm mistaken, you might not be aware that they are now referred to as Rams. Sixteen years ago, Chrysler separated its passenger truck division, creating the distinct Ram brand, yet many people still call them Dodges today. It's a tough habit to break, and I've often wondered if that bothers the executives at either company. Apparently, it doesn’t seem to.
My boss, Kyle, mentioned recently that he was having lunch with Dodge CEO Matt McAlear. When he asked if I had any questions for him, I jokingly suggested he ask whether they ever tire of people calling Ram trucks Dodges. Kyle actually posed the question, and McAlear responded with a laugh: “The single biggest lead driving source for Ram is the Dodge website.”
So, it’s not just me. I live in the heart of the United States—true truck territory—and conversations often revolve around Chevys, Fords, and Dodges. If people refer to the Big Horn-branded pickups, it’s usually as “Hemi” or “Cummins,” but rarely as a Ram. It’s not that they don’t know—they probably just don’t care.
If that’s the case, would it make sense for the two brands to reunite? McAlear replied, “It’s funny. I don’t know what the right answer is. The value of Ram has skyrocketed since 2009 when we separated it. It has developed a level of loyalty that means we don’t even need to worry about that, allowing Dodge to be a wild and offbeat brand where if we upset 95% of people, it doesn’t matter. We’re not aiming to sell to everyone, and we relate to them if we’re being outrageous.
“I don’t know,” McAlear continued. “Could there be potential benefits? Maybe. But would there be downsides? Certainly. However, as of now, customers can call them whatever they choose and they still know how to find them.”
Ram
I suppose that clarifies things. While Jeep has insisted on everyone recognizing the Wagoneer models as their own brand a few years ago, the folks at Dodge and Ram simply don’t mind. “Even the insurance companies are still referring to them as Dodge Rams,” McAlear concluded.
If you have a tip or question for the author, reach out directly: [email protected]
Other articles
This amazing assortment of rare vintage work trucks is on its way to auction.
Next to what could be the most beautiful dump truck ever constructed are over a dozen other classic vehicles that date back to 1917.
This Disturbingly Wide Jeep Cherokee Exists and Is Available for Purchase.
Measuring 14 inches wider than a standard XJ, this '89 Cherokee resembles something from a video game. However, it's real and is currently for sale in Denver.
Rivian Cautions Canadian Consumers: Purchase Now Before $10,000 Price Increase | Carscoops
The price change will occur on February 25, so potential buyers are urged to place their orders beforehand.
Judge Denies Automakers' Attempt to Restrict Independent Repair Shops' Rights in Massachusetts | Carscoops
A coalition representing multiple automakers sought to have the law invalidated but has had its case thrown out.
Introducing the unique cupholder created by Bugatti for a VIP client.
Spending millions on a car doesn't guarantee that the automaker will prioritize your needs and desires post-purchase. Nevertheless, Bugatti assigned its chief designer to develop a custom cupholder for a particular client.
Reasons for the Honda-Nissan Merger Failure and Potential Future Outcomes
Allegedly offended by Honda's suggestion to turn it into a subsidiary, Nissan continues to seek a partner, as its future might rely on securing one.
Why Dodge and Ram Are Fine With You Referring to Them as Dodge Rams
Dodge manufactures cars, while Ram produces trucks. This has been the case for more than ten years, but it's difficult to change established habits, as we all know.