Ford's Mach-E Sees Nearly Threefold Increase in Sales While Gas-Powered Mustang Drops 37% Despite Lack of Competitors | Carscoops

      Ford's overall sales experienced a decline, but the demand for electrified vehicles provided some support for the brand.

      In January, Ford's total sales decreased by 6.3%, even as deliveries of electric vehicles surged by 20%. Sales of the F-150 Lightning fell by 15.5%, continuing to face challenges. Lincoln also saw a 7.4% drop, with the Nautilus being the only model to post a sales increase.

      The automotive market is constantly changing, and Ford's sales figures for January reflect this ongoing transformation. The automaker began the year on a slow note compared to 2024, delivering 136,474 vehicles, which represents a significant 6.3% decrease from the 145,632 units sold in January of the previous year. Despite this lackluster start, there were a few notable highlights, particularly the Mustang Mach-E, which saw an impressive 172% increase in sales.

      Indeed, the all-electric Mach-E, often criticized by traditionalists, had a strong start to the year, with 3,529 units sold or approximately 113 cars a day. This marks a substantial improvement over the 1,295 units sold in January 2024, making it the top performer in Ford's lineup, aside from one model.

      Additionally, the Ford Ranger experienced a remarkable 1,385.8% surge in sales, with 4,502 trucks sold compared to just 303 in the same month last year. It's worth noting that the previous year's Ranger production was not at full capacity, but nonetheless, Ford, like any automaker, is keen to celebrate any significant sales increase.

      Sales Struggles for Mustang

      Throughout Ford’s lineup, only a few models experienced sales growth, and among the declines, the Mustang stands out as particularly concerning. Year-over-year, Mustang sales dropped by 36.4%, from 3,771 units in January of last year to only 2,399 units this year. While it's not the first instance of the electric crossover sharing the Mustang name selling more, this decline is felt more acutely given the current competitive landscape—or lack thereof.

      With GM discontinuing the Chevy Camaro and Dodge offering the new Charger exclusively as an electric vehicle (at least for now), the Mustang essentially competes without rivals in the gasoline muscle car market—yet it still lost market share significantly.

      Mixed Outcomes for the Lineup

      Turning to the rest of Ford's products, the Bronco posted a strong 21.9% increase from last year, totaling 9,056 units sold. The best-selling F-Series trucks also saw a combined increase of 20.4%, amounting to 58,644 units.

      Conversely, the electric F-150 Lightning is on a downward trajectory, dropping from 2,258 units in January 2024 to 1,907 last month, which is a decline of 15.5%. The Maverick also faced a setback, decreasing by 29.8% to 8,739 units.

      Lincoln's Sales Decline by 7.4%

      Regarding Lincoln, Ford’s luxury division, there was a 7.4% decrease in sales, down to 6,470 units compared to the same month last year. The only exception was the Nautilus, which saw a 19.2% increase to 2,425 units, while all other models recorded double-digit declines.

      Though Ford, including its Lincoln brand, sold significantly more conventional combustion-engine vehicles than electrified ones, it was the latter that helped bolster overall sales. Combustion-only vehicles faced a 9.4% decline in January, whereas electrified vehicles enjoyed a 19.8% increase. Ford may soon return to profitability by ramping up the production of more affordable vehicles in a bid to attract additional customers.