BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops

BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops

      The German brand achieved a new high in US sales in 2025, despite a significant drop in electric vehicle figures due to the removal of the tax credit and increasing consumer reluctance.

      BMW marked its most successful year in the United States last year, surpassing any previous year's sales in its history there. However, behind this record-setting achievement lies a more intricate story for electric vehicles, as sales momentum wanes following the federal government's choice to revoke the substantial tax credit that had previously supported demand.

      In 2025, BMW sold 388,897 vehicles in the US, a 4.7 percent increase from the 371,346 units sold in 2024. This growth occurred despite a 3.4 percent decline in sales during the fourth quarter, falling from 117,506 to 113,512 units. MINI also experienced growth, with a 9.3 percent increase and a total of 28,749 vehicles sold.

      The situation for EVs, however, appears markedly less positive. BMW sold 42,484 fully electric vehicles in the US last year, representing a 16.7 percent decrease from 50,981 in 2024. The decline was particularly pronounced in Q4, where sales plummeted by 45.5 percent to just 7,557 units after the federal government eliminated the $7,500 EV tax credit.

      All of BMW's battery-electric models in the US witnessed significant sales declines. The i4, which remained the best-selling EV in the range, saw a 14.1 percent drop from 23,403 to 20,114 units. The i5 experienced a more substantial decrease of 21.5 percent, falling to 6,877. The i7 was down 15.3 percent at 2,905 units, while the iX encountered an 18.2 percent decline, finishing the year with 12,587 sales.

      On a more promising note for the automaker, BMW’s plug-in hybrids gained popularity, with sales increasing by 30.7 percent from 19,398 in 2024 to 25,351 in 2025. Though this was not enough to counterbalance the EV downturn, it indicates that US buyers are not completely turning away from electrification.

      Leading the charge, the X3 again took the crown as BMW's top-selling model, increasing by 11.3 percent to 76,546 units. This was enough to slightly surpass the larger and pricier X5, which recorded 76,246 sales, marking a 5.4 percent rise over 2024.

      Several other models also showed notable increases. The 2 Series, which includes the mechanically unrelated Gran Coupe and two-door variants, surged by 36.3 percent to 20,975 units. The 3 Series rose by 5.4 percent to 33,031, while the X6 saw a 26.6 percent increase, hitting 12,000 sales. Conversely, the contentious XM witnessed a 4.9 percent drop in sales compared to the previous year.

BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops

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BMW Achieved Record Car Sales in America, Yet EV Buyers Lost Interest | Carscoops

The German brand achieved a record in US sales in 2025; however, sales of electric vehicles declined due to the rollback of tax credits and increasing consumer reluctance.