WRX Sales Reach an All-Time Low, While a Discontinued Model Saw Double-Digit Growth | Carscoops

      The WRX has recently experienced a record sales decline, but Subaru has additional issues, as Solterra deliveries have also decreased, and key models are losing traction.

      Subaru WRX sales saw a drop of 41.2 percent compared to the previous year, and the discontinuation of the entry-level WRX Base likely impacted overall demand. Furthermore, Subaru’s electric Solterra experienced a 13.9 percent annual sales decline.

      The current Subaru WRX has its supporters, as it offers a solid choice for those seeking an affordable performance sedan. However, newly released sales figures indicate a significant demand drop last year, marking its worst performance on record and suggesting a rapid loss of momentum for the model.

      In 2025, Subaru sold 10,930 WRXs in the U.S., down 41.2 percent from 18,587 units sold in 2024, which was already a considerable decrease from the 24,681 units sold in 2023. Over just two years, WRX sales in America have plunged by 55.7 percent, with little indication of recovery thus far.

      Subaru has not provided reasons for this substantial sales decline, but one likely factor is the elimination of the entry-level Base trim for the 2025 model year. This popular Base model, previously starting at $32,735, appealed to buyers looking for a reasonably-priced option for modifications.

      In 2025, the WRX lineup commenced at $35,750 for the Premium trim, escalating to $40,130 for the Limited variant, and reaching a peak of $45,705 for the WRX tS and WRX GT. All versions are equipped with the same 2.4-liter turbocharged flat-four engine, yielding 271 horsepower and 258 lb-ft (349 Nm) of torque.

      Though the mechanical components remain consistent, the shift in pricing and configuration may have distanced budget-conscious buyers, especially those who previously viewed the WRX as an affordable tuning option. The lack of a low-cost model may have deterred some potential customers.

      Despite the WRX's poor performance, it still managed to outsell the Solterra. Subaru's all-electric crossover, essentially a rebadged version of the Toyota bZ (formerly the bZ4x), remains a niche seller for the brand. Last year, only 10,715 units were sold, reflecting a 13.9 percent drop from the 12,447 sold in 2024.

      In contrast, Crosstrek sales increased by 5.5 percent to 191,724 units, while Forester sales held steady at 175,070. However, sales of other significant Subaru models declined. For instance, Impreza sales were down 10.9 percent, Outback sales dropped 6.6 percent, BRZ sales fell by 13.8 percent, and Ascents saw a 21.1 percent decrease in sales in 2025.

      Interestingly, Legacy sales rose by 13.4 percent, despite the model's discontinuation, with the last unit being produced in September. This was one of only two Subaru models to experience an increase in sales, and the only one to achieve double-digit growth.

      Overall, Subaru did not navigate the year without challenges. U.S. sales for the brand totaled 643,591 units in 2025, marking a 3.6 percent decline compared to the previous year. While it’s not a drastic decrease, it reflects a changing market where even established models are encountering more uncertainty.