Almost 50% of buyers for Toyota and Lexus opted for electrified vehicles, while the Tacoma achieved its record-breaking sales year. | Carscoops

      In 2025, electrified vehicles made up 47 percent of all Toyota and Lexus sales in the U.S.

      Approximately half of Toyota and Lexus sales in the U.S. are now from electrified models.

      Some hybrid models saw over 220 percent year-over-year growth.

      Lexus achieved its highest sales year ever, while 2025 marked Toyota’s strongest performance since 2017.

      Toyota and Lexus wrapped up 2025 with 2.5 million vehicles sold in the U.S., reflecting an 8 percent increase, with nearly half of these sales attributed to electrification. An impressive 47 percent of sales now consist of hybrids, plug-in hybrids, or fully electric models—a figure that would have seemed overly ambitious just ten years ago.

      Overall, electrified sales for both brands rose by 17.6 percent, totaling nearly 1.2 million units. The main challenge Toyota and Lexus face is not a lack of buyers but rather supply issues that need to be resolved to meet the high demand for their highly sought-after hybrid vehicles.

      The most successful models resemble what American consumers already favor, but with enhancements. The Grand Highlander Hybrid experienced a remarkable sales increase of 165 percent, and the Tacoma Hybrid surged by 223 percent. Both contributed to Toyota’s best sales year since 2017 and its fourth-best overall.

      Record Sales for Tacoma

      The Tacoma achieved a record high with 274,638 units sold, marking a 42.4 percent increase and its best year ever in the U.S. This figure exceeds the previous record of 252,490 units set in 2021 by a significant margin.

      However, not every hybrid thrived in 2025. The RAV4 Hybrid saw a decline of around 13 percent, partly due to the transition to a new model towards the end of the year. The Corolla Cross Hybrid dropped by 16 percent, and the Venza Hybrid plummeted almost entirely as it was phased out.

      Additionally, the Crown crossover experienced a sales decrease of over 37 percent for the year, while the Crown Signia, which resembles a more traditional SUV, saw its sales double. This indicates a clear preference among consumers for electrification in SUV-like designs rather than sedans.

      Lexus Achieves Big Sales

      Lexus celebrated its best sales year ever, selling a total of 370,260 vehicles (an increase of 7 percent), reflecting a similar trend. The fully electric RZ fell by 34 percent, but the RX PHEV rose by 38 percent, the TX Hybrid soared by 90 percent, and the plug-in version had a 123 percent increase.

      Again, not every hybrid was successful; LS Hybrid sales dropped nearly 60 percent in 2025, with no sales recorded in December, suggesting that affluent buyers are steering away from traditional sedans. It isn't surprising that this is the final season for the LS model.