Tesla Outsells Mach-E by a Ratio of 46 to 1 in Australia, and Ford is Completely Okay with It | Carscoops

      Australia's electric vehicle market is experiencing a growing disparity as Tesla's Model Y leads significantly, while the Mustang Mach-E faces challenges in attracting buyers.

      Ford reported selling only 380 Mach-Es in 2025, falling short compared to its electric competitors. In Australia, Tesla has sold 46 times more Model Ys than Ford has sold Mach-Es this year.

      Ford maintains that it focuses on delivering a Mustang-like thrill rather than on sales volume.

      It has been six years since Ford launched the Mustang Mach-E, its initial mainstream electric SUV designed to compete with the Tesla Model Y. Despite its significance in Ford's global lineup, the Mach-E’s sales have not matched the success of its Californian counterpart.

      In Australia, however, the outlook for the electric Mustang is particularly grim. Since its introduction in Australia in 2023, Ford has sold only 1,113 units of the Mach-E, with just 380 sales this year.

      To illustrate the disparity, Tesla's sales of Model Ys this year are 46 times greater than Ford’s Mach-E sales, indicating that Ford's electric SUV is unlikely to challenge Tesla's market leadership anytime soon.

      In spite of these modest sales, Ford Australia appears unconcerned. Ambrose Henderson, Ford's local marketing director, states that the Mach-E stands out from its competitors and has been enhanced with recent upgrades.

      "The Mach-E is iconic and distinctly different from most EVs on the market," Henderson told Drive.

      "The competition is fierce. We believe that with the updates we’ve made in design, technology, and driving dynamics, it will appeal to customers. We are truly optimistic about its future."

      He also noted that Ford’s goal was never to create another generic, efficiency-driven crossover, stating, "There are many aerodynamically designed white boxes on the road that are EVs, and that's not us. We aimed to deliver something authentic that capitalizes on the Mustang's global icon status."

      Henderson explained that the Mustang Mach-E was not specifically designed for high sales volumes but as an exciting electric alternative to the V8 Mustang. He claims the Mach-E "offers the same excitement, emotion, thrill of driving, and design" as its gasoline counterpart.

      However, if you asked car enthusiasts whether they would prefer driving a Mustang GT or a Mach-E along a mountain pass or coastal road, it’s likely the majority would choose the internal combustion engine model. Although the Mach-E is commendable, few would regard it as a true sports car.

      Interestingly, Henderson is also cautious about branding the Mach-E as a family vehicle. "The primary audience is couples, based on demographics and opportunities," he mentioned, indicating that Ford views the Mach-E more as a lifestyle vehicle for drivers seeking a touch of Mustang spirit, even without the accompanying roar.