Alfa Romeo and Maserati Collaborate on Super Exclusive 'Few Off' Models | Carscoops

      The Italian brands have launched the Bottegafuoriserie, marking the beginning of a new phase in customization and limited production models.

      22 hours ago

      by Michael Gauthier

      Alfa Romeo and Maserati collaborate to produce exclusive “few-off” models.

      Customers can anticipate new options along with enhanced customization.

      This initiative is part of the comprehensive Bottegafuoriserie program.

      Alfa Romeo and Maserati are partnering to create the Bottegafuoriserie, which is being described as a “new hub of automotive excellence.” The aim is to go beyond a singular product or location by becoming the center for the most renowned automotive representations from Italy.

      The Bottegafuoriserie will emphasize four main areas. The first is the Bottega, responsible for developing limited production models for both Alfa Romeo and Maserati.

      These rare vehicles will take inspiration from the 33 Stradale and MCXtrema, as the two companies plan to concentrate on “high-emotion vehicles that push the limits.”

      Details are limited, but the “wider Motor Valley, including Piedmont, Lombardy, and Emilia-Romagna, is designated as the home of the Bottega,” where future models will be conceived, developed, and constructed.

      Customization

      In addition to limited production models, a Fuoriserie personalization service will allow buyers to tailor their vehicles. It seems that options will be curated, as the companies indicated that a “dedicated design team will explore new creative expressions while honoring the brands’ aesthetic principles.”

      This implies we can expect refined options that “transform mass-production vehicles into tailored automobiles.” The companies also stated that customers can visit any dealership worldwide to create a unique vehicle that reflects their personal style and preferences.

      Heritage

      Given Alfa Romeo and Maserati's rich history, the Bottegafuoriserie will play a role in preserving their legacies. This initiative includes services for restoring and certifying classic vehicles. The Alfa Romeo Museum and Umberto Panini Maserati Collection will contribute to maintaining the brands’ history.

      While history usually pertains to the past, the brands are focused on a living history that resonates today. According to the two companies, these “iconic models are revitalized with contemporary interpretations, sustainable technologies, and custom details while retaining their original essence.”

      This suggests some classic models may be reintroduced in the future, similar to the 33 Stradale.

      Racing

      The Bottegafuoriserie will also incorporate a motorsport aspect through Maserati Corse, facilitating the transfer of knowledge from racing to high-performance sports cars.

      Alfa Romeo CEO and Maserati COO Santo Ficili remarked, “This launch represents more than the establishment of a new initiative – it symbolizes a new era for Alfa Romeo and Maserati. It embodies our steadfast belief in the power of Italian creativity, engineering, and craftsmanship.”

      He further described it as the “first milestone in a broader transformation that will shape the future of both Alfa Romeo and Maserati.”