GM States It Must Emulate the Chinese in One Key Aspect | Carscoops

      Chinese automakers are producing new electric vehicles (EVs) at unprecedented speeds, prompting global competitors to hasten their development processes.

      Chinese manufacturers can introduce new models in as little as 22 months, showcasing a significant advantage over Western companies, which typically take 32 to 48 months. GM's president has recognized the necessity of adapting to this accelerated pace to remain competitive.

      The auto industry is experiencing a shift where traditional power dynamics are no longer effective. Legacy automakers can no longer ignore the threat posed by new entrants from China.

      General Motors, for instance, realizes the urgency of developing models more swiftly than ever before. According to its president, future projects must meet a velocity that previously seemed unattainable.

      In a recent podcast with InsideEVs, Reuss emphasized the valuable lessons that can be learned from the quick pace of Chinese companies. He noted that although competition is fierce, simply imitating one another isn't the best strategy.

      Chinese brands often share a common supplier base, facilitating rapid adoption of innovations and thus faster development cycles. However, Reuss pointed out that generating profits can be challenging for these manufacturers unless they also engage in battery sales.

      “They benchmark each other intensely, then quickly produce what they’ve copied, resulting in a rapid cycle,” he stated. “Many companies enter and exit the market frequently, and unless they are involved in battery sales, profitability can be tricky.”

      GM is not alone in its need to accelerate its development schedule. Audi mentioned its commitment to adopting a "China speed" approach for the next-generation TT, aiming for a launch just 30 months after project approval.

      Shortly thereafter, BMW asserted that even Chinese firms couldn’t match its pace as it works on its Neue Klasse vehicles. The German manufacturer has pledged to introduce 40 new and refreshed models within the next two years, highlighting the ongoing global race to enhance speed in electric vehicle development.