Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it.

Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it.

      Mitsubishi, modified by the author

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      This week, Mitsubishi revealed a new "rugged" Outlander SUV featuring "off-road bodywork, off-road-oriented drive modes and performance enhancements, exclusive interior styling," set to hit the U.S. market by the end of next year. Exciting.

      Here’s how it was described in the press release:

      “…today’s announcement confirms that the next addition to the lineup will be a vehicle designed for off-road use, underlining the brand’s rich history in off-road and off-highway travel. MMNA has recently unveiled a Trail Edition package for the Outlander, and this new model will enhance its graphic elements by incorporating off-road-specific bodywork, off-road-focused drive modes and performance improvements, as well as unique interior styling with specialized materials. This vehicle will elevate the company’s renowned Super-All Wheel Control (S-AWC) all-wheel drive system, which has been fine-tuned through Mitsubishi Motors' 12 victories in the famed Dakar Rally and in the challenging environments of the World Rally Championship, allowing families to venture further beyond paved roads.”

      I anticipate that the production model will feature some fender flares, distinctive wheels with mild all-terrain tires, and hopefully, a slight lift and authentic skid plates. If Mitsubishi can complement that with an appealing graphics package and a visually pleasing interior, it could be a promising offering. The image above, showcasing the standard Outlander beside one draped in a cover, is the only visual hint we've seen thus far, suggesting no significant changes in ride height or roof racks.

      The Outlander Trail Edition was a preliminary step towards the concept being discussed now. Mitsubishi

      There has previously been an Outlander Trail Edition, featuring some decals and stylish wheels, priced around $40,000 with all-wheel drive and an extensive list of luxury features. It shares its platform with the Nissan Rogue and has a low-output engine, but reviews tend to be generally positive (I haven’t personally driven it).

      On paper, the Outlander’s specs may not be exceptional, but it is affordably priced (starting at $30,000) and includes a 10-year/100,000-mile powertrain limited warranty, five years of unlimited Roadside Assistance, and a two-year limited maintenance plan. Manufactured in Japan, it is subject to tariffs but also benefits from a sense of prestige.

      Regardless of what the off-road version of the Outlander is ultimately named, it doesn’t need to be a solid-axle rock crawler to be considered worthwhile. A modest but visually appealing equipment package could significantly enhance its enjoyment as a vehicle. For most Americans, "overlanding" (driving on fire roads) requires only good tires and around 8 inches of ground clearance.

      For skeptics, here are a few random images of Mitsubishi’s Dakar victories to get you motivated. Mitsubishi

      This is the first instance I’ve observed Mitsubishi reference its heritage from the Dakar Rally in its new marketing materials since the 2Fast 2Furious period, when at least one person within the company still cared about connecting with car enthusiasts. However, there is a hidden section on the brand’s site featuring some impressive old Dakar imagery.

      Historically, Mitsubishi boasts an exceptional record of producing thrilling on- and off-road performance vehicles, along with achieving success in races. They were a dominant force in extreme off-road rally raid racing during the '80s and '90s. Unfortunately for brand enthusiasts, this history largely dwindles after the 2000s. The Lancer Evo X, the last vehicle sold in the U.S. that generated significant excitement, has been absent for a decade.

      All that said, considering the widespread appeal of off-road vehicles and a sense of nostalgia, I’ve long believed Mitsubishi could generate some interest by adding a few accessories to an SUV and showcasing old footage of its Dakar Rally achievements as promotional material. It seems they are finally on the same page!

      Do you have any thoughts on what Mitsubishi’s 4×4 will look like? Feel free to reach out to me at [email protected].

Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it. Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it. Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it.

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Last month, the average transaction price reached a record $50,080, reflecting a 3.6% increase compared to the previous year and crossing the $50,000 mark for the first time. This surge in prices is attributed to strong sales of EVs and luxury cars.

Kelly Blue Book (KBB) highlights that "new-vehicle prices have been steadily increasing for over a year, with the acceleration in recent months." The average transaction price increased by 2.1% from August and 3.6% from the same month last year.

Additionally, average manufacturer suggested retail prices (MSRPs) also set a new record at $52,183, marking a 4.2% rise compared to the previous year.

The surge in numbers may be partly due to a rush on tax credits for EVs, with KBB estimating that 11.6% of last month’s sales were electric vehicles, also a record. The average transaction price for an EV was $58,124.

It's anticipated that sales may decline following the removal of the clean vehicle tax credit, although automakers have started offering substantial incentives themselves.

KBB pointed out that automakers allocated 7.4% of average transaction prices toward incentives, approximately $3,700. This figure represents the highest percentage seen this year and has slightly increased from 7.2% in August, maintaining parity with the 7.3% rate from September 2024.

Tata, the owner of Jaguar Land Rover, reported the highest average transaction price at $102,096 last month, followed by Mercedes at $75,700 and BMW at $69,924. In contrast, Subaru had the lowest average transaction price at $36,092, just ahead of the Renault-Nissan-Mitsubishi Alliance, which recorded $36,547.

Erin Keating, executive analyst at Cox Automotive, remarked, “Prices tend to rise over time, and today’s market is a clear indication of that. While many affordable options exist, numerous price-sensitive buyers are opting to either stay inactive or explore the used-vehicle market.” 

Consequently, the market is being largely supported by wealthier households with access to capital and favorable loan rates, thereby sustaining the higher end of the market. Keating also mentioned that while tariffs are contributing to rising costs, the primary driver of September’s pricing trends was the favorable mix of EVs and luxury vehicles pushing the new-vehicle average transaction price to new heights. Recent data reveals that average transaction prices have reached an unprecedented level, largely due to robust sales of electric vehicles (EVs) and increased demand for luxury models, leaving more budget-conscious buyers out of the market. Last month, the average transaction price reached a record $50,080, reflecting a 3.6% increase compared to the previous year and crossing the $50,000 mark for the first time. This surge in prices is attributed to strong sales of EVs and luxury cars. Kelly Blue Book (KBB) highlights that "new-vehicle prices have been steadily increasing for over a year, with the acceleration in recent months." The average transaction price increased by 2.1% from August and 3.6% from the same month last year. Additionally, average manufacturer suggested retail prices (MSRPs) also set a new record at $52,183, marking a 4.2% rise compared to the previous year. The surge in numbers may be partly due to a rush on tax credits for EVs, with KBB estimating that 11.6% of last month’s sales were electric vehicles, also a record. The average transaction price for an EV was $58,124. It's anticipated that sales may decline following the removal of the clean vehicle tax credit, although automakers have started offering substantial incentives themselves. KBB pointed out that automakers allocated 7.4% of average transaction prices toward incentives, approximately $3,700. This figure represents the highest percentage seen this year and has slightly increased from 7.2% in August, maintaining parity with the 7.3% rate from September 2024. Tata, the owner of Jaguar Land Rover, reported the highest average transaction price at $102,096 last month, followed by Mercedes at $75,700 and BMW at $69,924. In contrast, Subaru had the lowest average transaction price at $36,092, just ahead of the Renault-Nissan-Mitsubishi Alliance, which recorded $36,547. Erin Keating, executive analyst at Cox Automotive, remarked, “Prices tend to rise over time, and today’s market is a clear indication of that. While many affordable options exist, numerous price-sensitive buyers are opting to either stay inactive or explore the used-vehicle market.” Consequently, the market is being largely supported by wealthier households with access to capital and favorable loan rates, thereby sustaining the higher end of the market. Keating also mentioned that while tariffs are contributing to rising costs, the primary driver of September’s pricing trends was the favorable mix of EVs and luxury vehicles pushing the new-vehicle average transaction price to new heights. A hands-free tailgate reportedly activated at an inopportune moment, resulting in serious injuries to one woman. Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure. Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure. Whether you're an authentic cowboy or simply enjoy Western-themed cosplay, Ford's Belt Truckle offers an innovative answer to a specific need. Subaru has hinted at a return of the STI with two new hatchback models. Subaru has hinted at a return of the STI with two new hatchback models. Subaru announced that the WRX STI will make a comeback in an electrified form. It will showcase two electrified performance concepts at the Japan Mobility Show. This Subtle Porsche 911 May Be Concealing a 701 HP Secret | Carscoops This Subtle Porsche 911 May Be Concealing a 701 HP Secret | Carscoops A discreet new performance vehicle is on the way, combining Porsche’s 700 hp hybrid technology with understated aesthetics and classic Touring appeal. Here Are the Final Four Cars Featuring CD Players in 2025. Here Are the Final Four Cars Featuring CD Players in 2025. Believe it or not, there are still two different car manufacturers that provide a CD player in their new vehicles.

Mitsubishi has announced the arrival of a new 'Off-Road' model for the US market next year, and I feel cautiously optimistic about it.

A 2026 Mitsubishi Outlander off-road variant will be available for purchase in America in 2026.