Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure.

Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure.

      A Cut Above Buckles/Edited by Author

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      Have you ever found yourself worried about misplacing the keys to your Ford F-150 while out herding cattle? If so, let me introduce you to the Ford Truckle—a belt buckle that also serves as a key fob holder.

      Western culture is deeply ingrained, and whether you're in Texas, Montana, or Louisiana, cowboys consistently embody their style. As you've likely gathered, and as our good friend Caleb Jacobs explored earlier this year, trucks are vital to the cowboy way of life and country music. However, despite spending a decade in Texas, I must confess I've never encountered anything like this. It's amusing—yet also smart and, honestly, appears to be truly practical.

      According to the details provided by A Cut Above Buckles, the Ford Truckle was “crafted by master buckle maker, rodeo icon, and lifelong Ford Truck enthusiast Andy Andrews.” This holder is designed to fit any Ford key fob from 2018 onwards, so whether you own a Ranger or a Super Duty, you're covered. Thinking about it, this is fantastic, especially since many teenagers at my children's high school—who have never experienced life beyond their affluent suburb—adore their cowboy outfits. They can conveniently store their Ford Escape key fobs in the Truckle after layering up with four Carhartt garments.

      “The Truckle is a one-of-a-kind — and limited edition — key fob holder belt buckle,” the description states. “We developed the Truckle in collaboration with Ford Motor Company to celebrate 50 years of the F-150 legacy. Safely store your Ford key fob inside the Truckle and keep your hands free to get the job done.”

      On a serious note, the craftsmanship of the Truckle looks exceptional in the photos. The engraved 1975 F-150 on the buckle's door seems authentic, along with the decorative engraving surrounding it. Even if Western apparel isn't your style, it is a stunning piece of hardware. Consequently, it is currently sold out, so you'll need to keep that $200 tucked away in your F-150’s glove compartment until they are available again.

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Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure.

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Last month, the average transaction price reached a record $50,080, reflecting a 3.6% increase compared to the previous year and crossing the $50,000 mark for the first time. This surge in prices is attributed to strong sales of EVs and luxury cars.

Kelly Blue Book (KBB) highlights that "new-vehicle prices have been steadily increasing for over a year, with the acceleration in recent months." The average transaction price increased by 2.1% from August and 3.6% from the same month last year.

Additionally, average manufacturer suggested retail prices (MSRPs) also set a new record at $52,183, marking a 4.2% rise compared to the previous year.

The surge in numbers may be partly due to a rush on tax credits for EVs, with KBB estimating that 11.6% of last month’s sales were electric vehicles, also a record. The average transaction price for an EV was $58,124.

It's anticipated that sales may decline following the removal of the clean vehicle tax credit, although automakers have started offering substantial incentives themselves.

KBB pointed out that automakers allocated 7.4% of average transaction prices toward incentives, approximately $3,700. This figure represents the highest percentage seen this year and has slightly increased from 7.2% in August, maintaining parity with the 7.3% rate from September 2024.

Tata, the owner of Jaguar Land Rover, reported the highest average transaction price at $102,096 last month, followed by Mercedes at $75,700 and BMW at $69,924. In contrast, Subaru had the lowest average transaction price at $36,092, just ahead of the Renault-Nissan-Mitsubishi Alliance, which recorded $36,547.

Erin Keating, executive analyst at Cox Automotive, remarked, “Prices tend to rise over time, and today’s market is a clear indication of that. While many affordable options exist, numerous price-sensitive buyers are opting to either stay inactive or explore the used-vehicle market.” 

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Are your cowboy jeans too snug? Ford’s Belt Truckle will ensure your truck keys are secure.

Whether you're an authentic cowboy or simply enjoy Western-themed cosplay, Ford's Belt Truckle offers an innovative answer to a specific need.