Mazda’s Future Plans Disclose Its Insights on What Drivers Desire Moving Forward | Carscoops
A carefully planned rollout of hybrids and electric vehicles is concealing something significantly more thrilling within this developing product roadmap.
Mazda is set to broaden its electrified SUV range with an in-house hybrid version of the CX-5, scheduled for release in 2027.
The brand is targeting annual sales of 250,000 units for both the CX-5 and CX-50 hybrids, which share similar dimensions.
Additionally, EVs and sports cars are on the horizon, including a new iteration of the legendary RX-7.
While Mazda isn’t rushing into the electric evolution, it is also not stagnant. The company is taking a balanced approach, integrating hybrid models with a gradual electrification strategy and continuous updates across its primary lineup. This includes the hybrid CX-5, revised sales objectives, upcoming EVs, and fresh sports car models.
Recently, Mazda launched a new generation of its best-selling model, the CX-5. The redesign is significant, but the more important news is the forthcoming hybrid powertrain expected in 2027. This initiative will enhance Mazda's electrified SUV offerings in the U.S. market, aiming to capture more consumers amid changing perceptions about EVs and increased tariff concerns.
In the first half of 2025, Mazda reported global sales of 636,968 units, reflecting a 2.6% increase year-over-year. The U.S. remained its largest market, with sales of 210,297 units, up 3.9%. In Japan, sales saw an increase of 18.7%, while Europe and China experienced declines of 12.2% and 18.7%, respectively.
As per Automotive News, the company adjusted its U.S. sales target from 450,000 units for 2025 in light of potential tariffs and is closely monitoring the market, though pricing for imported models has yet to be revised.
A Hybrid-Centric Core Lineup
Mazda's current offerings in North America feature an electrified variant of the locally-manufactured CX-50 compact SUV utilizing a hybrid system sourced from Toyota, as well as plug-in hybrid options for the more premium CX-70 and CX-90 models. In 2027, these will be augmented by a new variant of the third-generation CX-5, equipped with an in-house developed hybrid powertrain based on the new 2.5-liter SkyActiv-Z engine.
The automaker anticipates that the two similarly-sized hybrid SUVs, which will compete in the widely popular compact segment against the Toyota RAV4, will collectively achieve annual sales of 250,000 units in the U.S. However, prior to this, the new CX-5 will debut at dealerships featuring a gasoline engine in 2026.
Although the CX-30 is smaller by U.S. standards, it ranks as Mazda's third best-selling model in the region, trailing only the CX-5 and CX-50. Launched in 2019, the CX-30 will undergo minor updates until a new generation is scheduled in 2029.
Meanwhile, the CX-50, which was introduced in late 2021, may receive a significant redesign in 2030. The CX-70 and CX-90 are expected to receive mild facelifts in 2026, with new generations anticipated post-2030.
Lastly, the Mazda3, available in both hatchback and sedan variants and largely unchanged since 2018, is expected to remain in production for at least four more years. Recent reports suggest that a new generation could be unveiled in 2032.
The Future of BEVs
Mazda intends to launch the mechanically related Mazda6e sedan and CX-6e SUV in Europe and Australia, both stemming from its Chinese joint ventures. However, U.S. customers may have to wait longer to see a fully electric Mazda in dealerships.
The automaker's first fully in-house developed EV is slated for a debut in 2027 and could hit U.S. dealerships by 2028. While specific details are still under wraps, the vehicle is likely to be a crossover and may set the stage for more electric offerings as Mazda aims towards its 2030 goals.
What About Sports Cars?
If an SUV-centric lineup isn't appealing, there’s still positive news. Mazda is developing two sports cars, each intended to revive the brand's performance heritage before the end of the decade.
The most anticipated model is the production version of the 2023 Mazda Iconic SP Concept, featuring a rotary range-extender electric powertrain. Reports from Japan indicate that we could see this new sports car as early as next year, although others anticipate a release in the first half of 2028.
Regardless, the sleek two-door coupe is crafted as a spiritual successor to the RX-7 rather than a substitute for the MX-5.
Additionally, the MX-5 is also set for a new generation. Development is already in progress, with the next version of
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