Ford Reduced the Price of One Bronco by $10K, But You'll Face Higher Costs Elsewhere | Carscoops

      Ford has quietly updated the 2025 Bronco lineup, introducing some price reductions, eliminating certain trims, and reviving a previously discontinued model.

      Date: June 10, 2025 at 17:05

      By Stephen Rivers

      For the 2025 model year, the Bronco Raptor's price has been reduced by over $10,000.

      The base Bronco trim will make its return later this year, featuring a turbo-four engine and a manual transmission.

      Some trims and options, including transmissions, have seen slight price increases.

      Change is a constant in the current automotive market, and Ford is actively adapting. Like many other manufacturers, it is adjusting to the evolving market dynamics by implementing a comprehensive overhaul of the Bronco's pricing and availability.

      The lineup is set to undergo significant changes, with alterations to trim levels and pricing overall. For instance, the Bronco, known as one of the most capable SUVs in the U.S., has had its price cut by nearly $10,000.

      Let’s also note that the Bronco Base trim, which was dropped for 2024, will be returning shortly. It will be available at the end of this year with standard features including a turbocharged four-cylinder engine, a seven-speed manual transmission, 16-inch wheels, all-season tires, and LED headlights. The starting price will be $38,995, and all Broncos will now incur a $1,995 destination charge, up from $1,495.

      According to Ford Authority via BroncoNation, prices for most trims are increasing. The Big Bend starts at $41,220, rising from $40,370. The two-door Badlands has gone up from $50,095 to $50,385. Even optional features are seeing slight increases; for example, the 10-speed automatic transmission is now priced at $1,795, which is $300 more than before. Additionally, paint options such as Velocity Blue, Desert Sand, and Marsh Gray are each $100 more expensive.

      Moreover, some trims are being discontinued. The newly introduced Stroppe Edition will replace the Wildtrak. Meanwhile, the Black Diamond, Everglades, and Heritage Limited Edition trims (distinct from the Heritage Edition) are being removed from the lineup.

      On a positive note, not all changes result in higher prices for the latter part of the year. The Bronco Raptor now starts at $79,995, a significant decrease from its previous price of $90,035—down by $10,040. Additionally, the Badlands trim is now $1,000 less expensive, starting at $50,385.

      Other popular trims, such as the Heritage Edition and Outer Banks, remain unchanged in price for the new model cycle. All the revised features, trims, and pricing are available on Ford's online configurator, where interested parties can find all the latest details. A complete overview of the new pricing is provided below.

      FORD BRONCO PRICING