Ferrari Postponed Its Significant First EV Due to ‘Zero’ Demand: Report

      In March, Ferrari showcased the new F80 with a brief tour in New York. How delightful!

      If everything goes as planned, we will see Ferrari's inaugural battery-electric vehicle this fall. The brand's second EV was slated for release late next year, and this model is expected to be a significant test for Maranello—a true mass-production vehicle, unlike the first EV, which is aimed at a lower production volume. However, a Reuters report citing two sources mentions that this second EV has now been postponed until 2028. The reason? According to an anonymous source, the demand for an all-electric Ferrari is “zero.”

      Like many other automakers producing more affordable vehicles, Ferrari seems to have delayed its electrification schedule. The EV debuting later this year will be a production model, but Ferrari views it more as a symbolic beginning for its high-performance EV initiatives, a field it has approached gradually. One source characterized the car as “atypical” for the brand and noted that it will be larger than Ferrari's other models but not classified as an SUV. With limited production numbers, it certainly won’t replace anything in the core lineup.

      Rumor has it that the second Ferrari EV—now expected in 2028 instead of late 2026—was designed to be more of a mainstream offering, if such a thing exists for Ferrari. According to Reuters, it was anticipated to produce 5,000 to 6,000 units over five years. Although details are scarce, this second EV is reportedly something that Ferrari is particularly enthusiastic about. Unfortunately, the news agency's sources indicate there isn't enough demand from the brand's clientele to support such a production figure.

      The upside of the delay is that it allows Ferrari more time to refine the product, which may prove beneficial given the significance the company has placed on it. Ferrari's approach of keeping information under wraps contrasts sharply with Lamborghini's strategy for the Lanzador. We first glimpsed that vehicle nearly two years ago, which is five years before its planned launch in 2028. Similar to the anticipated Ferrari EV set to be released this year, it is larger than any Lamborghini apart from the Urus, yet it is not an SUV.

      Lamborghini has access to a substantial array of Volkswagen Group technology for its first EV, and that technology is already well-developed. Ferrari, on the other hand, is embarking on this venture for the first time and certainly wants to commence this journey on the right foot. After all, you only have one chance to make a strong first impression with your initial EV.

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