Aston Martin Reduces US Exports and Increases Prices Due to Tariffs | Carscoops

      Besides restricting exports, the luxury brand plans to increase prices due to tariffs, although the specific amount is not yet known.

      16 hours ago

      by Brad Anderson

      Aston Martin has confirmed plans to raise prices as a result of import tariffs.

      The price increase will be shared between the automaker and its customers in the U.S.

      Current Aston Martin inventory in the U.S. is expected to last until early June 2025.

      The brand has announced that it will limit new vehicle imports to the United States due to the unpredictable nature of the newly imposed tariffs. Additionally, Aston Martin has confirmed that it will raise local prices following a challenging first quarter.

      In Q1 2025, Aston Martin’s revenues decreased from £267.7 million ($355.9 million) to £233.9 million ($311 million) year-over-year. Gross profit also fell, dropping from £99.7 million ($132.5 million) to £65.2 million ($86.6 million).

      A significant factor in this decline was a dramatic 69% decrease in sales of its "Special" models, which include unique offerings such as the Valour, Valiant, and Valkyrie. The company is hopeful that the launch of the Valhalla will help improve sales.

      In the company’s first quarter financial report, CEO Adrian Hallmark mentioned that as they limit imports to the U.S., they will utilize the inventory currently held by local dealers. He emphasized the brand's commitment to being observant and responsive to changes in the market environment as they occur.

      “In the coming year, we will enhance our core portfolio with further derivatives, including the DBX S, which will extend our SUV lineup and provide customers with more power, reduced weight, and a bolder design,” Hallmark stated. “We are in the final testing stage of the innovative supercar, Valhalla, our first mid-engined Plug-in Hybrid Electric Vehicle, with deliveries expected to start in the second half of the year.”

      While Aston Martin has new models forthcoming, there are challenges for consumers. Hallmark indicated that the company would distribute the cost of the new U.S. tariffs between itself and the customers but did not specify the exact price increase or whether it would be equally shared. What he did confirm is that the current stock should suffice until early June.

      The United States represents over a third of Aston Martin’s total revenue, meaning that as long as Trump’s significant import tariffs remain in effect, the 112-year-old luxury brand is likely to face challenges while all of its vehicles are produced in the UK.