BMW Declares ‘V8s Are Here To Stay’ In the US
BMW is taking a jab at one of its German competitors. While Mercedes is phasing out V8 engines in some of its top-performing models, such as the C63 AMG, the Bavarians are confidently establishing their eight-cylinder presence in North America. Frank Weber, BMW's development chief, informed Automotive News that V8s are not only here to stay, but they're also remaining due to demand from the U.S. and Middle East markets. "You're welcome, world."
“We're committed to V8s,” Weber told AN. Having been with BMW since 2011 and in various leadership roles, he currently serves as a Member of the Board of Management of BMW AG Development. “In markets like the U.S. and Middle East, you can’t simply replace V8s with inline-six hybrids. This isn't just about performance. While acceleration is similar, customers appreciate the smoothness, sound, and experience of a V8. We will continue to offer V8s.”
It's no surprise that U.S. buyers prioritize the overall feel over sheer performance. We still purchase the classic Hemi-equipped Dodge Challenger, despite many smaller sports cars offering superior performance at comparable prices.
However, this doesn't imply that BMW is lagging technologically while its rivals shift to electric. BMW is pursuing both paths. Its latest performance vehicle, the new M5, features a hybrid V8 that delivers 717 horsepower. Thus, the Bavarians believe they can enjoy the best of both worlds. That said, a notable drawback of the hybrid V8 setup is the weight. The BMW M5's curb weight is comparable to that of Nimitz-class aircraft carriers. Nonetheless, it still boasts a V8.
The M5 will not be the only model featuring this engine. BMW has plans for future performance SUVs, the 7 Series, and possibly even a successor to the dwindling 8 Series. Consequently, there's no end in sight for V8s adorned with the Roundel.
BMW is also making significant strides in the electric vehicle sector. The forthcoming Neue Klasse platform will serve as the foundation for a range of EVs, with the first models expected to be on the roads in two years. However, Neue Klasse is just one of three different chassis BMW will utilize moving forward. V8s will be housed in another chassis, while front-wheel-drive vehicles will be built on the remaining structure, allowing BMW to cater to all customer preferences for the foreseeable future.
“What attracts customers to BMW showrooms is the variety of powertrain options they can choose within their desired model,” Weber stated.
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BMW Declares ‘V8s Are Here To Stay’ In the US
It seems that American consumers are not interested in the increased power of straight-six hybrids; they prefer the feeling of V8 engines.