Is Stellantis Covertly Developing a New Lancia Fulvia? | Carscoops

      A recent trademark application has sparked curiosity about whether Lancia's upcoming plans involve adding a fourth model to its lineup, alongside the Ypsilon, Gamma, and Delta.

      Stellantis has submitted a new trademark for the Fulvia name with the EU’s Intellectual Property Office.

      This development has reignited interest in the potential revival of the Fulvia, reminiscent of the concept introduced in 2003.

      The original Lancia Fulvia was manufactured between 1963 and 1965 in both coupe and sedan styles.

      Lancia's product strategy is currently active, highlighted by the market introduction of the Ypsilon, which is set to pave the way for a new Gamma crossover in 2026 and the eagerly awaited Delta revival in 2028. Nevertheless, Stellantis’s recent trademark filing in Europe has rekindled conversations about another retired model – the renowned Fulvia.

      As per the European Union Intellectual Property Office (EUIPO), Stellantis has secured the exclusive right to use the Fulvia name on "powered vehicles for use on land". This latest application was submitted on January 30 and the trademark became active on February 5.

      While it is typical for automakers to renew trademarks for names of older and discontinued models, Lancia enthusiasts undoubtedly hope there’s more ahead.

      The Lancia Fulvia was manufactured between 1963 and 1976 in both sedan and coupe variants, with the coupe often regarded as one of the most stunning vehicles in the brand's legacy. In 2003, Lancia revealed the Fulvia Coupe as a concept, which was met with great enthusiasm from both the public and media.

      The prototype was created on the Punto-based front-wheel-drive platform from the Fiat Barchetta roadster, featuring a naturally aspirated 1.8-liter 4-cylinder engine. Despite its basic foundation, the lightweight two-door coupe was equipped with a completely reimagined aluminum body, complemented by high-quality materials inside the cabin.

      Regrettably, Lancia decided to abandon the plan for a limited production run of the coupe, ultimately discontinuing the project. Speculation about a Fulvia revival emerged again in 2008, this time associated with the Alfa Romeo Brera’s chassis, but those aspirations also fell through.

      As much as we would love to witness a genuine Fulvia revival, the likelihood of Lancia producing a dedicated coupe seems remote. If Stellantis aims to reinvigorate the Fulvia name, it is much more likely to be associated with an SUV or crossover, in line with contemporary market preferences.

      For now, we will closely monitor any updates, keen to discover whether Fulvia is indeed being considered within the confines of Stellantis’ European headquarters.