You Can Still Purchase a New Gas Jaguar for $22K, but Not in This Location | Carscoops

      As Jaguar braces for a global transition to electric vehicles (EVs), it continues to sell three gasoline models in China, now offered at significantly lower prices.

      Jaguar's long-wheelbase XEL now retails for around $22,000 following substantial price reductions.

      The XFL sedan's price has dropped by $18,000 as dealers strive to attract hesitant buyers.

      Discounts exceeding 50% have rejuvenated sales after a prolonged decline.

      While Jaguar is transforming into an all-electric brand to compete with Bentley, it has ceased production of its older internal combustion engine (ICE) models—at least, that's the common perception.

      Although Jaguar has halted manufacturing in Western markets, it is still assembling three models in China through its Chery-Jaguar Land Rover joint venture. Unexpectedly, China remains the last stronghold for combustion-powered Jaguars.

      As noted by automotive journalist Tycho de Feijter in a recent post on X, Jaguar has been able to regain some sales momentum through extensive dealer discounts across the nation.

      In some instances, prices have been slashed by more than 50% as Jaguar strives to remain relevant in a market where domestic brands have already marginalized many legacy automakers.

      The XEL, a long-wheelbase variant of the familiar mid-size XE sedan, features a 2.0-liter turbocharged four-cylinder engine producing 250 hp. Its wheelbase extends 10 centimeters (3.9 inches) longer than the standard XE, reaching 2.93 meters (115.3 inches).

      Initially priced at 334,600 yuan (around $47,000), the XEL is now available for just 159,800 yuan ($22,600), reflecting a massive discount of 52.2%.

      Another sedan available in the region is the XFL, which is an extended wheelbase version of the XF, offered with the same 2.0-liter turbo four engine in either 250 hp or 300 hp options. Previously starting at 439,900 yuan ($62,000), it now retails for 239,800 yuan (about $44,000), marking a 45.5% reduction.

      Additionally, there's the E-Pace. Although production has ceased in Western markets as of 2024, it continues to be available in China with options of a 1.5-liter turbo producing 200 hp or a 2.0-liter turbo achieving 250 hp.

      Once priced at 263,800 yuan ($37,000), it is now offered for just 148,000 yuan ($21,000), representing a 43.9% decrease, which, while not as steep as the sedan reductions, is still significant.

      A Temporary Sales Surge

      According to de Feijter, Jaguar sold 18,326 vehicles in China last year, ranking 76th out of 108 brands with a mere 0.08% market share. By the end of October this year, sales had dropped to 11,600, placing Jaguar 81st out of 110 brands with just 0.06% market share. However, the introduction of discounts began to shift the tide.

      In May, before the discounts were applied, Jaguar recorded only 759 sales. Following the markdowns, sales increased steadily: 1,455 units in June, 1,566 in July, and peaking at 1,925 in August. Sales slipped slightly to 1,866 in September and 1,782 in October, remaining well above pre-discount figures.

      However, the initial surge in sales might be plateauing, indicating that Jaguar is nearing the maximum demand for these aging ICE models, even at significantly reduced prices.