Toyota's Most Basic New Land Cruiser Receives a $145,000 Luxury Transformation | Carscoops

      The classic Land Cruiser 76 Series wagon by PVS boasts a customized cabin featuring high-end materials and contemporary technology.

      Australian tuner PVS has crafted a unique Land Cruiser 76 Series wagon.

      This SUV is equipped with off-road accessories from Urnieta and includes a tailored interior.

      The rugged modifications have nearly tripled the price of the original vehicle.

      When discussing tough SUVs that are favored by tuners, the usual focus tends to be on the Mercedes G-Class, the Land Rover Defender, and the Toyota Land Cruiser 250 Series. These prominent models often dominate both garages and social media showcases, but a somewhat unexpected contender has emerged.

      PVS Automotive, based in Australia, has unveiled a custom version of the enduring Land Cruiser 70 Series, featuring a range of off-road enhancements and a luxurious interior filled with premium materials and modern technology.

      The build begins with a 2025 Toyota Land Cruiser 76 Series Wagon GXL, which has only 128 km (80 miles) recorded on the odometer. Importantly, this unit is one of the last still sold without an AdBlue system for the turbodiesel engine.

      Since its introduction in 1984, this sturdy vehicle remains available in select markets such as Japan and Australia, where recent updates have helped maintain its relevance.

      A Purpose-Built Exterior

      In terms of exterior modifications, PVS collaborated with parts sourced entirely from Urnieta, a specialist recognized for Land Cruiser upgrades. Enhancements include a newly designed front bumper, tubular side steps, a roof rack, side-mounted storage brackets, a spare wheel cover, and a rear access ladder.

      The vehicle originally came with a snorkel and wide fender extensions, complementing its all-black aesthetic. Additionally, the SUV is fitted with a new set of black forged wheels wrapped in high-traction tires.

      To complete the look, a XPEL self-healing PPF wrap was applied, ensuring the vehicle remains in pristine condition longer.

      A Very Blue Interior

      The interior makeover is even more striking than the exterior. The bare cabin of the standard model has been replaced with a more refined space. Factory seats give way to a pair of Recaro Cross Sportster GK100 bucket seats, and the steering wheel, featuring carbon fiber accents, is sourced from a Toyota Tundra.

      The entire cabin, including the headliner and door cards, is adorned with deep Blue Alcantara. Orange contrast stitching, dashboard details, and even the seatbelts add vibrant accents, providing the interior with a concept-car aesthetic. PVS aimed to take the cabin "closer to a concept build than a farm truck," fully embracing that vision.

      On the technology side, the 70 Series now utilizes a 9-inch infotainment display equipped with modern connectivity options. An additional feature is the rear drawer system in the boot, complete with a tailgate-mounted table for enjoying picnics in the Australian wilderness.

      Under the hood is the standard 2.8-liter four-cylinder turbodiesel engine, delivering 201 hp (150 kW / 204 PS) and 500 Nm (369 lb-ft) of torque. This engine is mated to a six-speed automatic transmission and a full-time four-wheel drive system, which includes a locking center differential.

      PVS has not indicated any modifications to the ladder-frame chassis or suspension components, suggesting that the mechanical aspects remain largely unchanged.

      A Pricey Proposition

      The modified Land Cruiser is currently offered for sale as a completed vehicle at AU$200,000 (approximately US$131,000 based on current exchange rates) before taxes, bringing the total to around AU$220,000 (US$145,000). The model is based in Sydney, although PVS can coordinate transport anywhere in the country.

      A quick visit to Toyota Australia’s official website reveals that a brand-new Land Cruiser Wagon GXL automatic starts at AU$84,935 (US$55,800). This means the conversion costs nearly three times the price of the base vehicle, clearly targeting off-road enthusiasts with substantial budgets.