It’s Not Autonomous, but All-Wheel Drive is What Car Buyers Desire Most in Their Next Vehicle: Study

      Subaru

      The latest automotive news and reviews, no nonsense.

      Our complimentary daily newsletter delivers the significant stories right to you every weekday.

      I don’t know about you, but sometimes I feel concerned about others. As I read more headlines about issues with automated driving that lead to accidents or fatalities, I become increasingly uneasy at the thought of careless drivers having access to that technology (or disengaging from the steering wheel). To be fair, my experience with Ford’s BlueCruise was great, and I frequently hear positive feedback about GM’s Super Cruise. However, a recent study indicates that self-driving capabilities aren't the primary preference for people in their next vehicle. Instead, what they desire is something much more practical.

      The research firm AutoPacific recently released a study stating that of all the options available to drivers in 2025, all-wheel drive is the most desired feature. This survey gathered responses from over 18,000 individuals intending to purchase or lease a vehicle within the next three years. Interestingly, it's referred to as the Future Attribute Demand Study, or FADS for short.

      Overall, 63% of those contemplating a new vehicle in the near future expressed a desire for AWD or 4×4. Blind-spot cameras and powered driver’s seats were tied for second place at 62%, with front and rear parking sensors close behind at 61%. Wireless Apple CarPlay and Android Auto ranked fourth with 60%.

      AutoPacific

      AutoPacific analyzed the data more specifically, outlining the preferences of each generation—Gen Z, Gen Y, Gen X, and Baby Boomers. AWD was especially sought after by Boomers, with 70% insisting their next vehicle must include it, although 60% of Gen Z participants also want it in theirs. In contrast, only 49% of Gen Z and 26% of Boomers prioritize eco-friendly interiors. That seems logical, right?

      While preferences may differ by category, AWD and 4×4 have become increasingly prevalent with the rising popularity of crossovers, SUVs, and trucks. Major manufacturers like Ford have mostly eliminated 4×2 models from their offerings, as higher-end F-Series trims come standard with it. In fact, a two-wheel drive Super Duty is only available on the base XL model.

      It wouldn't be accurate to state that buyers are uninterested in automated driving assist systems. According to AutoPacific’s study, among individuals considering vehicles priced at $35,000 and above, where these features are typically found, 53% have confidence that such systems can prevent accidents without any input from the driver. However, this doesn’t mean that systems like Tesla Autopilot’s Full Self Driving are at the top of their priorities, nor should they be, considering its past performance.

      Have a tip or question for the author? Reach out to them directly: [email protected]