Hyundai's Pickup Strategy Might Also Introduce a Tough Off-Road SUV | Carscoops

      A forthcoming roadmap hints at a transformation in the truck segment, advancements in electric vehicle technology, and an unexpected shift toward ultra-luxurious electric models.

      Hyundai has introduced a new growth strategy along with plans for multiple models.

      A mid-sized pickup is set to debut in North America, taking on established competitors.

      The high-performance N lineup is expected to expand beyond seven models by the end of the decade.

      During their investor event, Hyundai presented a future product roadmap and a "2030 Vision," outlining a variety of new models, which will include range-extended electric vehicles.

      Kicking off in the U.S., Hyundai intends to introduce its first body-on-frame mid-size truck in North America by 2030. This vehicle will compete with the Chevrolet Colorado, GMC Canyon, Ford Ranger, Nissan Frontier, Toyota Tacoma, and the reintroduced Ram Dakota.

      The company is optimistic about the pickup, citing it targets "one of the largest segments in the industry." Since launching the compact Santa Cruz in 2021, Hyundai noted they have "gained valuable experience and brand presence." CEO Jose Munoz even suggested that a rugged, off-road SUV might also be added, utilizing the same platform.

      Hyundai's N lineup is set to grow to over seven models by 2030, which will include the new Ioniq 6 N. The automaker anticipates this move will boost global N sales to over 100,000 units per year.

      Additionally, Hyundai plans to enlarge its hybrid lineup to feature more than 18 models by 2030. They will also enter the commercial vehicle market in North America with a large electrified van, as well as the XCIENT fuel cell truck and Translead trailers.

      In terms of new electric vehicles, Hyundai is making significant investments, with even more models expected, including an entry-level Ioniq 3 for Europe. This model was recently previewed with a concept and is intended to be a mass-market offering equipped with a next-generation infotainment system.

      In international markets, India will receive its first locally designed electric vehicle, while China will launch a new C-segment electric sedan, accompanied by the recently revealed Elexio SUV.

      The company is also preparing to introduce its first range-extended electric vehicles in 2027. These models will feature over 600 miles (966 km) of combined range and high-performance batteries developed in-house. Hyundai stated that these will provide "full EV power performance with less than half the battery capacity, improving accessibility while maintaining exceptional range and performance, and eliminating range anxiety."

      Hyundai also announced that a cloud-based battery management system is expected in 2026. This system will "collect data from various vehicle environments, applying proprietary advanced modeling for quicker, more accurate diagnostics."

      Next-generation batteries are anticipated to arrive by 2027, reportedly 30% cheaper while boasting a 15% higher energy density. Charging times are projected to decrease by 15%, enhancing convenience for owners.

      Moreover, Hyundai is working on next-generation fuel cell systems for commercial vehicles, aiming for "high efficiency, durability, and power output to meet future mobility demands."

      On the luxury side, the Genesis lineup is set to expand with hybrid, electric, and range-extended vehicles. The first hybrid model is scheduled for release next year, with the company indicating that their next-generation platform will accommodate multi-energy configurations.

      Genesis aims to boost annual sales to 350,000 units by 2030, focusing on growth in the United States, Europe, Korea, China, the Middle East, and emerging markets. Regarding Europe, the brand plans to establish a presence in up to 20 markets in the coming years.

      In the United States, Genesis is looking to strengthen its market footprint through domestic production and the rollout of range-extended EVs. The company also hinted at "ultra-bespoke vehicles," suggesting ambitions for ultra-luxury models.

      Hyundai is aiming for global sales of 5.55 million vehicles by 2030, relying on “significant growth” in North America, Europe, and Korea to reach this goal.

      In the U.S., the Hyundai Metaplant in Georgia is set to raise its annual production capacity to 500,000 vehicles by 2028. Currently, the plant manufactures the Ioniq 5 and Ioniq 9, but it will also produce hybrids in the future.

      Hyundai stated that this expansion will create 3,000 direct and indirect jobs and will involve a $2.7 billion investment over three years. The company aims to have more than 80% of the vehicles sold in the United States produced domestically by 2030, with the supply chain content increasing from 60% to 80%.