For $610K, You'd Think This Rolls Would Include a Chauffeur and an Extra Income Stream | Carscoops

      The price increases significantly if you choose to customize the interior as well.

      Urban Automotive's carbon fiber bodykit contains over 40 distinct components.

      There are several different wheel options available, including large 24-inch designs.

      Additionally, customers can have the British company reupholster the interior for an extra fee.

      While there are many extreme modifications available for the Rolls-Royce Cullinan, not every customization has to be extravagant. Last year, Mansory revealed its version of the Cullinan Series II, featuring lavish styling. Since then, various other tuners have followed in its footsteps. Now, another player has emerged with a more understated design.

      At the Goodwood Festival of Speed, a British company named Urban Automotive showcased its own widebody Cullinan, which stands out without being excessive.

      The build includes a detailed kit comprising over 40 parts. These features include a body-colored carbon fiber hood, a newly styled front fascia in carbon, vertical LED daytime running lights, and a darkened grille that gives the front a sharper, bolder appearance.

      Modifications extend along the sides as well. Urban has installed flared front and rear wheel arches along with new carbon fiber side skirts. A standout feature is the 24-inch UV-8 fully forged black wheels wrapped in Yokohama Advan Sport tires.

      At the rear, there is a new carbon bumper with carbon tailpipe surrounds and a diffuser. Subtle carbon fiber lip spoilers have also been added by Urban Automotive.

      With the new Cullinan Series II starting at over £300,000 (~$406,000) in the UK, the tuner is likely to charge a considerable amount for its widebody kit. After all, if you can afford a brand-new Rolls-Royce, you can likely invest in some high-end modifications as well. Prices for a new Cullinan II fully outfitted by Urban begin at £449,995 (~$610,000), but they can increase significantly.

      For those interested in more than just exterior enhancements, Urban also provides a complete interior retrim. This package includes reupholstered seats and a redesigned steering wheel. Although pricing for the interior upgrade hasn't been revealed, those looking at this level of customization typically find cost is not a primary concern.