Porsche's Sales in China Decline, Yet One Nation Continues to Purchase | Carscoops

      US Porsche sales increased by 10 percent, even as nearly all other regions saw a significant decline in demand.

      According to Porsche’s sales figures from January to June, global sales fell by 6 percent to 146,391 units. In China, sales decreased by 28 percent, and Europe saw an 8 percent drop, while US sales rose by 10 percent. The Macan SUV was the top seller for Porsche, with 60 percent of those being fully electric models.

      Porsche's sales team in China must have significantly enhanced their card-playing skills in the first half of 2025, as they have not been overwhelmed with customers. Sales in the country decreased by 28 percent, contributing to a drop in the automaker’s overall global sales.

      The January to June figures revealed a 6 percent decline in Porsche’s worldwide sales to 146,400 units, with China’s deliveries falling to 21,300. Europe also faced challenges, with sales (excluding Germany) down 8 percent to 35,400 units. Germany's performance was dismal, with sales plummeting 23 percent to 16,000 units. Porsche attributes this poor performance in Europe and Germany to a rebalancing effect following a strong 2024.

      Conversely, one country prevented Porsche from reporting a significant global downturn: the US. American consumers continue to show strong demand for Porsche’s sports cars, sedans, and SUVs, pushing sales up by 10 percent to 43,577 units. This makes the US Porsche’s most valuable market, with Americans purchasing more than double the number of cars compared to China, where buyers are increasingly leaning toward advanced domestic options. Other overseas and emerging markets also experienced a similar healthy 10 percent increase in demand.

      The most popular model for Porsche was the Macan, which saw sales rise by 15 percent to 45,100 units. Notably, 60 percent of these sales were for the new Electric Macan, although it’s worth considering that if Porsche hadn’t discontinued the ICE Macan in Europe due to cybersecurity regulations, the figures might have been different.

      In terms of regional sales, the Cayenne ranked second in popularity, although its sales fell 23 percent to 41,900 units, and 911 sales decreased by 9 percent to 25,600 units. Interest in the Panamera grew, resulting in a 13 percent sales increase to 15,000 units. In contrast, the 718 models – like the ICE Macan, which was discontinued in Europe due to cyber regulations – only achieved 10,500 sales, down 12 percent from last year. Porsche also confirmed that production of the combustion Boxster and Cayman would conclude in the fourth quarter of this year.

      Interestingly, even the 718s attracted more showroom visitors than the Taycan EV, which saw only 8,300 units sold, a 6 percent decline from 2024. While the Taycan is an impressive vehicle, its sales being overshadowed by the less visually appealing combustion Panamera highlights the preference of Porsche buyers for traditional powertrains in their sports sedans.