These Broncos Are Stylishly Attired to Attract the Ladies Yet Prepared to Get Rough | Carscoops

      Fashion at a premium makes its way into the Bronco with some questionable outcomes

      15 hours ago

      

      by Michael Gauthier

      

      Ford has introduced the Bronco Storm Floral and Denim Chevron concept editions.

      These models were developed in collaboration with the fashion label alice + olivia.

      Targeted towards women, they feature gold accents, wraps, and custom interiors.

      The Bronco has established itself as a rugged, off-road vehicle within Ford's lineup, but the company is now introducing a softer, more stylish angle. Approximately 70% of Bronco purchasers are men, but Ford seeks to broaden the model's appeal by teaming up with ‘alice + olivia‘. This women's fashion brand debuted at Barneys in 2002 and was founded by Stacey Bendet.

      The partnership began with an alice + olivia x Bronco line, which includes a $195 t-shirt, a $295 hoodie, and a $795 pair of jeans that appear to be a fashion misstep. Additionally, there’s the Willa top, which is visually appealing but still priced at $395.

      More: Ford Reduced One Bronco's Price by $10K, but You’ll Spend More Elsewhere

      To commemorate the collaboration, Ford produced two special Broncos known as the Storm Floral and Denim Chevron. Both are derived from the Sasquatch variants and feature several upgrades.

      Starting with the Storm Floral Edition, it showcases a floral wrap that transforms the vehicle into a “rolling garden.” More tasteful modifications are present inside, where a custom dashboard is adorned with a “light wood-like material.” It looks attractive and we wouldn’t mind seeing it offered in the upscale Outer Banks trim.

      Additionally, the standard silver accents – including door handles, knobs, and badges – have been painted gold. The concept also boasts two-tone seats with white leather and contrasting brown center sections.

      The Bronco Denim Chevron Edition comes with a vibrant exterior and a tire cover covered in stickers. The interior heavily draws inspiration from the Jeep CJ Levi’s Edition and features seats resembling blue jeans, wrapped in blue marine-grade vinyl upholstery, paired with camel leather and gold accents.

      Ford’s Global Creative Director of Brand Design, Lori Maday, stated that the concepts represent “an opportunity to show women that, yes, they can conquer desert dunes, mountain paths, and forest trails, but can also enjoy Bronco on a beach, with doors off and roof off, feeling free and having fun.”