You can no longer purchase a new Ford Bronco for less than $40,000.

      Ford

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      There are both winners and losers in the recent Ford Bronco price adjustments. For instance, the Bronco Raptor has decreased in price by $10,000, returning to the cost it was at for the 2023 model year. Conversely, the two-door Bronco Base has seen an increase from $39,890 (including destination fees) to $40,990, resulting in the absence of a sub-$40,000 Bronco.

      In the past two years, entry-level Bronco pricing has fluctuated, initially with the discontinuation of the Base trim, and later with its reintroduction in late 2024. The Base is still available, but a $1,000 MSRP hike and a $100 increase in destination charges have pushed it above the $40,000 mark. While this increase isn’t significant compared to recent changes, it is noteworthy due to surpassing this price point.

      If you plan to compare this to the Bronco's initial starting price of about $30,000 at launch, keep in mind that the circumstances today differ greatly from those in 2020. As the COVID pandemic was gaining momentum, its impact on the supply chain and the broader economy was unpredictable. Currently, the Bronco Base also comes with enhanced features, including a standard 12-inch digital gauge cluster and improved sound insulation.

      For the newly set starting price of $40,990, buyers will receive a Bronco equipped with a 2.3-liter EcoBoost turbo-four engine, a seven-speed manual transmission, and a 4.46 rear axle ratio. The 10-speed automatic option is available for an additional $1,795. There are numerous off-road enhancements available for the Base, but most are included in the $8,460 Sasquatch package, which provides an extensive list of upgrades, including front and rear locking differentials, 35-inch tires, a raised suspension, position-sensitive Bilstein shocks, a 4.70 final drive, and a more sophisticated 4×4 system.

      Meanwhile, the Bronco Raptor’s new base price of $81,990 reduces the gap to the core Bronco lineup. A Ford representative commented to The Drive that this was the primary reason for the price change: “With the introduction of the two-door-only Bronco Stroppe replacing the Wildtrak model as the top off-road package in the base Bronco lineup, we are adjusting the price of the Bronco Raptor to offer customers who prefer a four-door option a high-performance vehicle. This pricing applies to customer orders and dealer inventory for the 2025 model year Bronco Raptor.”

      With the Wildtrak trim discontinued, the top-performing four-door Bronco not designated as a Raptor is the $53,075 Badlands. The two-door, V6-only Stroppe Edition starts at $77,630, which is approximately $4,400 less than the Raptor.

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