This Honda Appears More Like a Cherokee Than Jeep's Latest Cherokee | Carscoops

      Damd is set to transform your Honda WR-V into a rugged Jeep lookalike, but keep in mind that it features front-wheel drive only.

      Damd has introduced a Jeep-inspired styling kit for the Honda WR-V in Japan.

      The Reverb kit draws design elements from the classic Cherokee XJ, featuring a boxy front and side decals.

      The demo vehicle comes equipped with rugged wheels, all-terrain tires, and a 1.4-inch suspension lift kit.

      A revival of the Jeep Cherokee is on the way, but not in the expected manner. While Jeep plans to reintroduce the model with a new version for the 2026MY, a Japanese tuner has creatively outdone Jeep using a compact Honda.

      Damd, a company recognized for converting kei cars into mini G-Wagens and baby Land Rovers, has now taken the Honda WR-V and given it a redesign that could rival Jeep's own efforts.

      The iconic Cherokee XJ design, which debuted in 1983 and has gained a cult following, serves as the clear inspiration for this project. Named the Damd Reverb, it began as a prototype displayed at the 2025 Tokyo Auto Salon. At its core, it remains a WR-V, Honda’s compact SUV produced in India (where it's sold as the Elevate) and imported to Japan. Following a positive reception at the show, Damd decided to put it into production. The full kit is available for purchase, with additional components to follow.

      What differentiates the Reverb is its redesigned front end. A retro-styled seven-slot grille is prominently featured, flanked by square headlights and separate amber turn indicators that echo the classic Cherokee design. A squared hood, rugged bumper with faux aluminum accents, and a modified front fascia complete the look. However, from the fenders back, it retains its Honda WR-V identity.

      On the sides, a woodgrain decal adds an American touch, while the demo model is fitted with optional 16-inch Dean Cross Country wheels and BF Goodrich all-terrain tires. To enhance its off-road appearance, Damd has also added a 30-35 mm lift kit, increasing the ride height to provide a more adventurous stance without going overboard.

      Damd has also introduced a trim piece for the taillights that will be released soon. This piece features a unique pattern and Reverb lettering in the center, covering the original Honda emblem. The interior remains unchanged from the Honda WR-V, although the tuner will offer optional checkered-pattern seat covers for both front and rear seats that look appealing.

      Mechanically, there are no surprises. The Reverb retains the standard 1.5-liter naturally aspirated four-cylinder engine, delivering 119 hp (89 kW / 121 PS), and it is paired only with a CVT in Japan. There is no manual transmission option, and all-wheel drive is not available. While this may disappoint dedicated off-road enthusiasts, it aligns with the urban design of the WR-V.

      Regarding pricing, the full retro face swap will cost ¥327,800 (approximately $2,300) excluding paint. Upgrading to LED headlights is an additional ¥26,400 ($180). Side woodgrain decals will add ¥63,800 ($440), and prices for the rear trim and seat covers are still to be determined. These amounts include tax but do not cover installation or shipping.

      The base Honda WR-V is priced between ¥2,398,000 and ¥2,580,600 in Japan, which equates to roughly $16,600 to $17,900. Thus, while the Reverb kit is not inexpensive, the overall package remains attainable for those looking to achieve that retro SUV aesthetic without going entirely vintage.