This High-End German Station Wagon Sells More Than Sedans and Electric Vehicles Throughout Europe | Carscoops

This High-End German Station Wagon Sells More Than Sedans and Electric Vehicles Throughout Europe | Carscoops

      Sales of the BMW 5-Series, Mercedes E-Class, and Audi A6 have increased this year, with BMW leading the market comfortably.

      As of June 4, 2025, reports indicate that sales of the 5-Series in Europe have surged by 56% from January to April.

      Consumers are particularly favoring the estate versions of the 5-Series, A6, and E-Class. Although i5 sales have risen, Mercedes EQE sales have dipped by 22%.

      In a competitive segment defined by prestige, performance, and continual technological advancements, one model is clearly in the lead. Despite BMW preparing a facelift for the 5-Series, the current eighth-generation model, launched in May 2023, is not just maintaining its position but is excelling.

      During the initial four months of 2025, the 5-Series led the European market, outperforming competitors like Mercedes, Audi, Volvo, Lexus, and Maserati, who appear to be lagging behind.

      Data from Automotive Europe shows that BMW sold 20,402 units of the 5-Series in Europe from January to April, marking a 56% increase compared to the same period last year. While part of this growth results from replacing the older seventh-generation model, the acceleration of sales remains noteworthy.

      In context, Mercedes-Benz recorded 15,811 E-Class sales in the same timeframe. This figure reflects a solid 19% increase year-over-year, yet it still places the E-Class significantly behind BMW. Audi followed with A6 and S6 sales totaling 13,774 units, which is a 10% increase from the previous year.

      For the electric versions of these high-end German sedans, BMW once again led with i5 sales hitting 8,843 units, a 55% increase compared to January-April 2024. The Audi A6 e-tron closely trailed with 7,460 units sold, while the demand for the Mercedes-Benz EQE fell by 22%, amounting to 3,740 units sold this year.

      The remaining places in the rankings were filled by the Volvo S90/V90 with 2,722 units sold, the Lexus ES with 1,397, the Audi A7/S7 at 1,216 units, and the Maserati Ghibli with only 51 units sold.

      There are several key reasons for the increase in sales of these premium models from the three German manufacturers. A major factor is their offering of internal combustion engine (ICE), hybrid, and electric vehicle (EV) options, providing consumers with a wide range of choices.

      In 2025, diesel versions accounted for 30% of all large premium vehicle sales, matching the share of plug-in hybrid electric vehicles (PHEVs) at 30%. Electric vehicles followed closely, with a 27% market share, while gasoline-powered vehicles made up 11%, and traditional hybrids had a 1.8% share.

      Additionally, there is significant interest in the estate variants of the 5-Series, A6, and E-Class. Auto News states that about 60% of buyers in Germany choose the estate over the sedan. For instance, 61% of BMW i5 sales are of the Touring model, while 86% of ICE-powered A6 sales are for the estate, and 82% of A6 e-tron sales are likewise for the estate. The Mercedes-Benz E-Class sees a roughly equal split between wagon and sedan sales.

This High-End German Station Wagon Sells More Than Sedans and Electric Vehicles Throughout Europe | Carscoops This High-End German Station Wagon Sells More Than Sedans and Electric Vehicles Throughout Europe | Carscoops

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This High-End German Station Wagon Sells More Than Sedans and Electric Vehicles Throughout Europe | Carscoops

Sales of the BMW 5-Series, Mercedes E-Class, and Audi A6 have all increased this year, with Munich firmly in the lead.