Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end.

Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end.

      Stellantis

      Receive The Drive’s daily newsletter

      The latest updates on automobiles, reviews, and features.

      In January 2022, Amazon and Stellantis announced a multi-year collaboration aimed at creating a range of software which was anticipated to be implemented in millions of vehicles starting in 2024. This partnership was enthusiastically described as a means for Stellantis to “accelerate its transition into a sustainable mobility tech firm,” while likely providing Amazon with a considerable edge in its competition with Google. Fast-forward to 2025, and the situation has altered. Reports indicate that the partnership is concluding, and Stellantis may seek collaboration with Google instead.

      As per Reuters, it’s premature to determine the reasons for the partnership's decline. The companies jointly communicated to the news agency that separating “will allow each team to concentrate on solutions that deliver value to our shared customers and align better with our evolving strategies.” This statement is quite vague and non-committal, deserving a five-star rating in marketing jargon.

      Joining forces with Amazon seemed advantageous in theory. Like many competitors, Stellantis recognized that it often makes more sense to concentrate on its core competency—car manufacturing—and delegate the technological aspects to a tech firm. Software has become a critical factor in the automotive sector, particularly outside niche and performance-driven categories. Providing a modern digital experience is now essential for a mass-market group that sells vehicles worldwide.

      Stellantis

      A key element of the partnership was a feature known as SmartCockpit. This relied on artificial intelligence, Amazon’s Alexa technology, and cloud services to connect the car’s infotainment system with the user’s digital environment. The software was expected to feature curated services and experiences accessible through an app store. For instance, Stellantis mentioned that in a Chrysler Pacifica, SmartCockpit could provide a family trip planner recommending media content, attractions, and dining options. Jeep vehicles were set to receive a digital off-road coach to assist Wrangler owners in navigating challenging trails without damaging the engine’s oil pan.

      Naturally, an e-commerce platform and payment service were integral to SmartCockpit as well; this is Amazon, after all. Additionally, Alexa connectivity would have allowed users to manage their smart home devices, such as lights, from the vehicle. The potential for monetizing the software was considered from the outset, with this initiative not being solely about enhancing user experience. Stellantis would have compensated Amazon for access to the software in each equipped vehicle, along with various maintenance fees. In exchange, the automaker would have received incentive payments when a driver subscribed to, for example, a music service via the car's infotainment interface.

      According to the report, Stellantis and Amazon will continue to collaborate on various other projects, though none were specified. It appears the retail giant will not pursue developing SmartCockpit-like software with another partner, as sources informed Reuters that most of the Digital Cabin staff have either departed the company or been reassigned. Nonetheless, Stellantis remains dedicated to the concept, and Reuters notes that executives are considering engaging with Google’s Android platform to launch the technology in the market.

      Have tips? Send them to [email protected]

Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end. Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end. Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end.

Other articles

The owner of this 4-million-mile Kenworth implemented some clever modifications over time. The owner of this 4-million-mile Kenworth implemented some clever modifications over time. Alan Kitzhaber has intelligently enhanced his truck to boost its comfort and ensure its longevity beyond 30 years. Nissan has discontinued the base Versa, marking the end of the last 5-speed manual transmission in the US. Nissan has discontinued the base Versa, marking the end of the last 5-speed manual transmission in the US. The Versa S was priced very competitively at around $17,000 with a five-speed manual transmission, but new tariffs are jeopardizing the feasibility of the vehicle's business model. Automakers Can Simply Disconnect Your 'Connected' Vehicle Whenever They Choose. Automakers Can Simply Disconnect Your 'Connected' Vehicle Whenever They Choose. Car manufacturers often promote their connected car capabilities, but Acura's recent statement highlights the importance of not purchasing a vehicle solely based on these features. This Civic with 116,000 miles should never have been sold for $30,000, but here we are | Carscoops This Civic with 116,000 miles should never have been sold for $30,000, but here we are | Carscoops It’s not only that this Type R is 28 years old with considerable mileage, but it is also a right-hand-drive import. A Single Tap at a Red Light Could Soon Result in a $50 Fine in Pennsylvania | Carscoops A Single Tap at a Red Light Could Soon Result in a $50 Fine in Pennsylvania | Carscoops Drivers found guilty of vehicular homicide may face an additional five years in prison if it is determined they were driving while distracted. You Requested More Hemis, and Durango Responds for 2026 | Carscoops You Requested More Hemis, and Durango Responds for 2026 | Carscoops It will also reintroduce Roadkill Nights for the tenth consecutive year.

Amazon and Stellantis' ambitious initiative to transform in-car technology has come to an end.

Amazon's SmartCockpit was designed to utilize AI for trip planning, providing guidance for off-roaders on trails, and, of course, selling subscriptions. However, the tech giant and Stellantis have now terminated their collaboration.