Jaguar Land Rover Renews All US Vehicle Exports Following Tariff Suspension | Carscoops

      Jaguar Land Rover has resumed its vehicle exports to the US after previously halting them due to a 25 percent tariff.

      A significant portion, roughly a quarter, of JLR's sales occur in the US, where it operates without a manufacturing facility.

      US dealers for Jaguar Land Rover are relieved this week following a period of uncertainty. The British car maker announced its return to the export market for America after suspending shipments in early April in response to tariffs announced by President Trump on imported cars.

      Although Trump has not lifted the tariff, which continues to impose a 25 percent tax on JLR vehicles arriving at US ports, the company recognizes the necessity of tapping into the American market, which accounts for around 100,000 of its 430,000 annual global sales.

      Related: Audi Halts All US Vehicle Exports Due to Tariffs

      All shipments to the US currently consist of Land Rover models, as Jaguar has ceased production of its cars while transitioning to an entirely electric lineup, with the Type 00 concept as its preview. The Times reported that the British company dispatched its first shipment to the US in nearly a month on Wednesday.

      “In order to align with the new trade conditions with our partners, we implemented some temporary measures, including a shipment pause in April, while we formulated our mid- to long-term strategies,” the company stated nearly five weeks ago. As shipments of SUVs recommence, it indicated that an update regarding these plans would be provided alongside its full-year results announcement later this month.

      JLR was not alone among European automakers in suspending exports to the US. Aston Martin, Audi, and Lotus also temporarily halted shipments as they navigated the complexities of who would absorb the tariffs: the companies or the customers. Aston Martin chose to share the burden, while JLR, which similarly lacks a US production facility, has not disclosed how its pricing might change.

      Stockpiles and Dealer Strategies

      The company possesses a reserve of vehicles that were delivered to the US prior to the tariff announcement, meaning they remain unaffected. Meanwhile, dealers are leveraging the potential for price increases to encourage prospective buyers to act quickly.

      “There is a strong likelihood that the ongoing tariff implementation in the automotive sector will lead to higher prices for consumers in the near future,” states a message on the Land Rover Thousand Oaks website.

      “To avoid these upcoming price hikes, now is a strategic opportunity to consider purchasing your new vehicle. By taking action before the full impact of these tariffs is felt in the market, you may secure your chosen vehicle at a more favorable price.”