Suddenly, Subaru's BRZ Sales Surge by 86% | Carscoops
While crossovers dominate the market, one vehicle experienced the most significant sales boost last month.
14 hours ago
by Michael Gauthier
Despite several automakers enjoying a strong April, Subaru's sales only rose by 0.3%.
The Crosstrek and Forester saw increases in sales, yet many other models faced declines.
Sales of the BRZ skyrocketed by 85.9%, but that still translates to fewer than 200 additional units sold.
Subaru made a notable impression at the New York Auto Show, but this enthusiasm didn’t carry over to dealership sales. In contrast to the double-digit increases achieved by competitors, Subaru’s sales were merely up by 0.3%.
Nevertheless, one model did see an 85.9% increase in April. While that sounds remarkable, it pertains to the BRZ, resulting in only 153 extra sales. This may not be great for Subaru, but it benefited the 331 buyers who acquired an exceptional vehicle.
Review: Subaru BRZ tS is Exciting for the Young and the Young at Heart
On the other hand, the 2025 Forester seems to be attracting consumers, with sales rising by 8.3% last month to 19,330 units. The popular crossover was followed by the Crosstrek, which experienced a 23.2% increase. The Outback, Subaru’s third best-seller, saw a decline of 12.4%.
Speaking of the Outback, Subaru introduced the revamped model in New York, marking a significant transformation. Aside from moving away from the wagon body style, it boasts a larger cargo area and offers two engine options. The 2.5-liter Boxer engine generates 180 hp (134 kW / 183 PS), while the optional 2.4-liter turbo engine produces 260 hp (194 kW / 264 PS).
Despite a substantial price reduction for 2025, Solterra sales plummeted by 34.8%. A refreshed model was unveiled in the Big Apple, but it's unlikely to help as the improved powertrain is overshadowed by a questionable design.
Finally, the WRX has experienced better times, with sales of the 271 hp (202 kW / 275 PS) sedan decreasing by 59.1%. This represents a drop of over 1,000 units, suggesting a limited market for a sporty all-wheel-drive car starting at $35,750.
Subaru U.S. Sales
Other articles
Singer's Latest 'Super Sport' Tribute to the Porsche 911 Features Pop-Up Fog Lights
Singer's latest offering combines the widebody of the 930 Turbo with a naturally aspirated flat-six engine that produces 420 horsepower and features variable valve timing.
Mitsubishi Won't Allow the Mirage to Fade Away | Carscoops
Although it is an older model, the budget-friendly Mitsubishi sub-compact will receive an update for 2026 in certain markets.
Dodge Black Ghost Sale Demonstrates That Certain Challengers Are Worth More Than Others | Carscoops
The muscle car was sold at a premium compared to its original sticker price, despite significant drops in prices from their all-time highs.
Trump's Tariffs Prompt Volvo to Manufacture a New Model in the US | Carscoops
Tariffs from the Trump administration are leading Volvo to regionalize its production, resulting in a greater number of cars being manufactured in America.
Mazda Experiences Sales Boom as Customers Rush to Avoid Price Increases | Carscoops
US sales surged by 21% in April, yet Mazda is exposed to significant tariff risks since 81% of its vehicles are imported.
Ford Spent Millions on Tesla Technology for Its Vehicles but Later Discreetly Abandoned the Project | Carscoops
The modern system would facilitate better software integration and simplify OTA updates; however, it was considered too expensive.
Suddenly, Subaru's BRZ Sales Surge by 86% | Carscoops
Although crossovers dominate the market, a particular car experienced the largest surge in sales last month.