BYD Adjusts Strategy After Noticing That Not Everyone Is Prepared for EVs | Carscoops

      The Chinese automaker has made significant investments in Europe and is in the process of constructing two factories there.

      BYD states that not all European consumers are yet sold on fully electric vehicles. The company plans to introduce two more plug-in hybrids in European markets in 2025. During the first quarter of this year, BYD sold more than 37,000 vehicles in Europe.

      While electric vehicles often dominate headlines, BYD's plug-in hybrids are quietly making significant contributions. The Chinese manufacturer is recognized as one of the leading producers of battery-electric vehicles, but it actually sells a higher number of plug-in hybrids compared to fully electric models. This detail is crucial for the company as it seeks to increase its presence in Europe, where not every new car buyer is ready to eliminate gasoline vehicles entirely.

      Although China remains BYD's largest market, the company has expressed its ambition to enhance its global footprint. To effectively compete with established brands in Europe, it requires more than just eye-catching electric vehicles. A robust dealership network and, importantly, a wider range of plug-in hybrids are essential components still needed.

      Currently, BYD's lineup of plug-in hybrids in Europe is limited, with only the Seal DM-i sedan available. However, this is set to change.

      At a recent Stuttgart event, Maria Grazia Davino, BYD's regional leader for several Central European markets, confirmed that the company plans to introduce at least two additional plug-in hybrids to Europe in 2025, targeting Germany as a primary market.

      “Not everyone is prepared for electric,” Davino commented to Reuters. “We need alternatives to persuade customers. Each month, we strive to find the best balance between customer desires and successful distribution. Soon, we will establish two pillars: one fully electric and the other DM-i.”

      Currently, BYD is affected by EU tariffs on vehicles imported from China, but the company is taking measures to mitigate this impact. New manufacturing facilities in Hungary and Turkey will produce many of the vehicles destined for Europe, thus helping to avoid additional costs.

      Although local sales have not skyrocketed as quickly as anticipated, there are indications of improvement. In the first quarter of 2025, BYD's sales in Europe exceeded 37,000 units, marking an increase of approximately 8,500 vehicles compared to the first quarter of 2024.

      In addition to expanding its plug-in hybrid offerings in Europe, BYD recently launched its new luxury brand, Denza. This brand is aimed at competing with companies like Mercedes-Benz, BMW, and Audi. Denza will first introduce the Z9 GT, designed to rival the Porsche Taycan Sport Turismo, with plans to roll out the D9 van at a later date.