Ineos Increases Prices by as Much as 11% to Compensate for New Tariffs

      Ineos Automotive

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      The recently enacted tariffs in the U.S. will initially create disruptions across various industries before the anticipated "tremendous growth" materializes. The immediate consequences of the 25% tax on imported vehicles and components have resulted in inventory stockpiling and workforce reductions due to halted production, along with pre-tariff discounts from some domestic automakers. However, smaller manufacturers like Ineos Automotive, which depends on overseas production, will need to pass these costs onto consumers. Currently, this translates to a price increase of up to 10%.

      Based in the U.K., Ineos offers two models: the Grenadier SUV and the Grenadier Quartermaster pickup, both manufactured in Hambach, France. For the SUV, the price increase is a modest 5%, raising the price to $80,455, including shipping, as announced on April 4. However, those interested in the truck will face a steeper rise.

      The Grenadier Quartermaster is already subject to the 25% "chicken tax," established in the 1960s, and will incur an additional 25% import tax as well. As a smaller automaker, Ineos cannot absorb the full burden of the increased 50% tariff rate. Consequently, the new starting price for the Quartermaster is $94,500, an 11% hike.

      “In this new era of uncertainty, it’s essential for us to communicate clearly with our customers,” stated Ineos Automotive CEO Lynn Calder in a separate comment. “For orders placed from April 3 onwards, we have shielded customers from the total impact of the tariffs, but we cannot absorb the entire 25% tariff cost.”

      In this regard, all Ineos vehicle orders made before April 3 are protected from price changes. Customers will not face additional tariff-related charges upon delivery. “Customers will only pay what they agreed to,” affirmed Calder.

      As reported by Automotive News, the current dealership stock will remain unaffected by the price increases, and the company is continuing with its growth and dealer expansion plans. As of January, Ineos operated a dealer network of 26 locations across Canada, Mexico, and the U.S., with a goal of increasing that number to 40 by year’s end.

      “Until EU politicians reach an agreement with the U.S., we are doing what we can as a small competitive brand to safeguard our valued U.S. customers from the increases due to tariffs,” remarked Calder.

      Like many other automakers, Ineos sees North America as its largest market. In 2024, Ineos reported 8,000 deliveries of the Grenadier SUV, and the first shipment of the pickup to the U.S. arrived last month.

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