Les publicités contextuelles de Jeep rendent les conducteurs fous à chaque feu rouge | Carscoops

      The advertisement for an extended warranty keeps showing up whenever the driver stops the vehicle.

      22 hours ago

      by Thanos Pappas

      A Jeep Grand Cherokee owner shared a photo demonstrating a constant pop-up advertisement on the screen.

      The displayed message encourages the owner to purchase the FlexCare plan for "peace of mind."

      Additionally, more owners of Wrangler 4xe and Gladiator models have reported similar frustrations with pop-up ads online.

      It's well-known that car manufacturers are finding innovative ways to generate revenue through subscription services and paywalled features, but some of their strategies are testing the limits of consumer patience. A Jeep owner recently expressed his annoyance about a persistent pop-up ad that invades the infotainment screen every time the vehicle stops, with no option to deactivate it. This exemplifies the future of driving, where your vehicle attempts to sell you something while you wait at a red light.

      The disgruntled Jeep owner took to Reddit to discuss his ongoing struggle with the relentless pop-up ad. The vehicle in question appears to be an older Jeep Grand Cherokee, featuring the familiar UConnect infotainment system.

      The Unavoidable Advertisement

      So, how does this work? It’s straightforward. Each time the vehicle halts, the screen displays a message reading: "Purchase Peace of Mind." Evidently, Jeep’s interpretation of peace of mind involves spending money. The ad promotes the FlexCare Extended Care Premium Plans, the warranty program that replaced Mopar Vehicle Protection last year.

      The message is not merely a suggestion; it demands attention. It states: "FlexCare Extended Care Premium plans are factory backed and offer you Peace of Mind in case of a mechanical breakdown. Press the Call button to speak to a specialist. Odometer must be less than 36,000 miles to purchase."

      Similar to annoying internet pop-ups, you’re given three options to dismiss it: call a “specialist,” press OK, or hit the small X button in the top-right corner. However, in this instance, pressing OK did not eliminate the ad. It kept reappearing, just like a persistent relative during family gatherings.

      Stellantis Claims It Was a Glitch

      We reached out to Stellantis for a comment about this situation, and a PR spokesperson informed Carscoops that the ad was an in-vehicle message aimed at informing Jeep customers about Mopar’s extended vehicle care options. However, they explained that a temporary software glitch had impacted the ability to opt out immediately in a few specific cases.

      “This was an in-vehicle message set to inform Jeep customers about Mopar extended vehicle care options,” the spokesperson said. “A temporary software glitch affected the instant opt-out ability in a few isolated instances, although instant opt-out is the standard for all our in-vehicle messages. Our team has already identified and resolved the error, and we are reaching out directly to the customer to ensure the issue is fully addressed.”

      Photo: RahRahRasputin_ / Reddit

      Same Advertisement, Different Jeep

      Interestingly, this isn't the first time Jeep owners have voiced complaints about such pop-up ads. A couple of years earlier, a Jeep Gladiator owner reported a similar experience on Reddit, and last December, another Jeep Wrangler 4xe owner expressed frustration over the very same ad.

      On the 4xe Forums, one user vented about the incessant pop-up ad: “Short of smashing a brick through the screen, does anyone know how to stop the radio from displaying a damn Mopar Extended Warranty ad on the Uconnect screen every time I come to a stop? I saw 4 ads in less than 12 miles today. I can’t believe they’ve moved from phone harassment to showing ads on the screen while driving. Any suggestions?”

      The response from a forum user named Jeep Cares, seemingly an official customer service account, was not particularly comforting: “Thank you for tagging us, and we are truly sorry to hear about the frustration this has caused you. Currently, we advise customers to click the large [X] in the corner to close out and clear stored notifications from the vehicle. It should also be noted that ads are a part of your contractual agreement with Sirius XM, but we are working on the frequency. Thank you for your patience.”

      Advertisements Don't Belong in Your Vehicle

      It is evident that Stellantis needs to better balance customer experience with the monetization of their vehicles. As more vehicle functions transition to screens, the last thing drivers want is another platform for companies to push advertisements. If automakers persist in using screens for ad revenue, they can anticipate a significant backlash. People are already inundated with enough advertisements on their phones and televisions—vehicles should provide a respite from that noise, not simply serve as another moving billboard.